How To Make Cold Email Introductions That Benefit All Parties

How To Make Cold Email Introductions That Benefit All Parties

Approximate read time: 3 minutes

I get asked to make lots of cold introductions, by range of people for a range of reasons and for a range of requests.

I don’t mind doing this (although this may change in the future.)

The incentive for me is that is that I build social capital and reciprocity.

These are very valuable for me.

But, what most people don’t consider is that I’m a busy guy and the more they can make my life easier, the more I am likely I am to help.

Remember Law 13 in Robert Green’s 48 Laws of Power?

“When asking for help appeal to people’s self-interest never to their mercy or gratitude.”

Make life easier for me.

How can you do this?

Write the email introduction for me, so all I have to do is copy and paste.

That takes my time investment to help YOU from 10 minutes to 10 seconds.

But, lately I have taking my own medicine (again, “when asking for help appeal to people’s self-interest never to their mercy or gratitude”) and making life easy for them as well.

So I have posted my introduction email template below.

I simply ask people who want me to make an introduction to fill it out.

Then I copy and paste into email and CC the two parties.

It saves us all time and we all benefit.

Here are the scripts…

Email 1 (Permission)

Subject: (how you can help them)

To: (your email), (their email)

Body: Hi (their name),

My contact (your name + what you do – 1 sentence pitch) and is looking for (how you can help them – 1 sentence description).

I think they may be of use to you, but I respect your email inbox and I don’t want cold introduce them without your permission.

Do you think this could of interest to you?

If it is, I can do an email introduction for both of you to discuss further.

If not, no problem at all.

Have a wonderful week,

Orren

Email 2 (Introduction)

Subject: Introduction: (their name) (your name)

To: (your email), (their email)

Body:

Hi (their name), meet (your name), (your name) does (what you do – 1 sentence pitch) and is looking for (what you need help – 1 sentence description).

Hi (your name), meet (their name,) (their name) does (what they do – 1 sentence pitch – check LinkedIn etc.).

I think there may be a possible collaboration here.

I hope you both can connect via this email.

No need to CC me into any further communication.

Have a wonderful week,

Orren

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