Case Study How To Leverage Current News Stories For Your Brand

Publicity Case Study – How To Hijack News: 21 October 2015… Back To The Future!

Approximate read time: 2 minutes

This is like shooting fish in a barrel…

This week, a client in the technology advancement space received the following from me:

Publicity Opportunity:

Back To The Future – 21 October 2015 marks the day Marty arrives in the future and rides the infamous hover board.

Publicity Angle:

We now have various hover boards on the market or in development…

  1. How has technology advanced between 1985-2015;
  2. How can we predict what technology will be in the future; and
  3. What are you doing in the space to make that reality or how can you offer an opinion on the future of technology?

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This is a perfect match for their brand and message, and has a very, very high likelihood of publication within their target media outlets!

Unless you are consistently doing new things, organic publicity opportunities for your brand dry up quickly.

However the 24-7 nature of news means news trends give you a consistent way to pitch and show up in outlets week-in-week-out.

How can you attach or relate your brand’s message to a current trend and create a specific news angle like the Back To The Future example?


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And if you’re serious about marketing and selling more, the logical next step is to contact me to help you do it yourself, have me do it with you, or have it all done for you.

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