This is like shooting fish in a barrel…
This week, a client in the technology advancement space received the following from me:
Back To The Future – 21 October 2015 marks the day Marty arrives in the future and rides the infamous hover board.
We now have various hover boards on the market or in development…
- How has technology advanced between 1985-2015;
- How can we predict what technology will be in the future; and
- What are you doing in the space to make that reality or how can you offer an opinion on the future of technology?
This is a perfect match for their brand and message, and has a very, very high likelihood of publication within their target media outlets!
Unless you are consistently doing new things, organic publicity opportunities for your brand dry up quickly.
However the 24-7 nature of news means news trends give you a consistent way to pitch and show up in outlets week-in-week-out.
How can you attach or relate your brand’s message to a current trend and create a specific news angle like the Back To The Future example?