Approximate read time: 3 minutes
In order to launch a product, service or solution with partners the right way, there are two promotional partner launch pipelines you should use:
- PIPELINE 1: Opt-in; and
- PIPELINE 2: No Opt-in.
Neither is better than the other.
Pipeline 1 has more control but is less appealing to prospects.
Pipeline 2 has less control but is more appealing to prospects.
You need to decide and balance control and appeal to prospects.
Each pipeline starts with sending a promotional email with a call to action to consume content or a sales page.
Let’s start with Pipeline 1…
1) Opt-in
…Pipeline 1 starts with both you and your external partners promoting your Launch opt-in page to your contact databases for the upcoming launch.
If prospects do not opt-in to the Launch List, they continue to stay on your or your external partners’ original lists.
If prospects do opt-in to the Launch List, they are then automatically directed to the page where content #1 is hosted.
Content #1 also has another opt-in to a Launch Early Access List.
NOTE: The Early Access List will get notified first when the product, service or solution is open for sale.
A few days later these prospects will also get an email directing them to the page where content #1 is hosted, in case they missed it the first time.
A few days’ later, prospects will get an email directing them to the page where content #2 is hosted.
Content #2 also has the same opt-in to the Launch Early Access List.
A few days’ later, prospects will get an email directing them to the page where content #3 is hosted.
Content #3 also has the same opt-in to the Launch Early Access List.
On launch day, you will send the first launch email to The Early Access List notifying them that the product, service or solution is open for sale.
A few hours later you will send another email to the Launch List notifying them the product, service or solution is open for sale.
During and at the end of the launch you will send your Launch email to the Launch List.
Let’s move on to Pipeline 2…
2) No Opt-in
…The only difference here is that instead of you and your external partners promoting a separate Launch opt-in page for the upcoming launch, you both send emails directing prospects to the pages where content #1, #2 and #3 are hosted, a few days apart.
Content #1, #2 and #3 still have an opt-in to the Launch Early Access List.
On launch day, you will send the first launch emails to The Early Access List notifying them that the product, service or solution is open for sale.
A few hours later you will send another email to the Launch List notifying them that the product, service or solution is open for sale.
During and at the end of the launch you will send your Launch email to the Launch List.
Partners will use links that have affiliate codes so that all sales are tracked.
Take Action
You made it…
You now have a solid plan for the launch of a product, service or solution with partners.
That’s the full Promotional Partner Launch Process, and it will be more than enough for you to get started on your own.
You can get the printed illustrated Process Map of this and 20 others for free, here
And if you’re serious about marketing and selling more, the logical next step is to contact me to help you do it yourself, have me do it with you, or have it all done for you.
This maybe the momentum you need to get great marketing and sales results.
Or do you simply want more like this?
Join below to be notified immediately about new content and more. No annoying daily emails and no spam – just good content when it’s posted.