Ask Me Anything About Marketing & Sales For Free!

What is your most burning question about marketing & sales?
I will answer your question for FREE via email…

Question:
Name:
Email:
*Responses will come directly from me and you will NOT be added to any email list.

Your question should not be broad, for example “I need help with lead generation.”

This is a bad question, you may as well go here to get that answered.

Great questions have the following format:

  1. Information and background about your brand;
  2. The specific current situation and what has happened; and
  3. You question based on that.

For example, a great question could be:

Hi Orren, my name is Sarah and I’m in experiential education. I am running a volunteer run event called Startup Weekend that is a 54 hour event that helps people launch a tech startup. As it is volunteer run, we need sponsorship to fund it. I have identified who my ideal sponsors are and my offer to them. I also have their contact information. I have been calling the CEO of the target sponsor companies, but I cannot get them on the phone because I always get the secretary and the secretary does not pass my message on to the CEO.  How can I get past the secretary and talk to the CEO about sponsorship for this event?

Here, I know information and background about their brand and I know that the person needs:

  • Sponsorship;
  • Knows who their sponsors are;
  • Know what the offer to them is; and
  • Know how to find the contact details.

This is a great place for me to offer in-depth help on how they can get past the secretary and talk to the CEO about sponsorship for this event.

A NOT so great question could be:

Hi Orren, my nane is Sarah and I’m in experiential education. I am running a volunteer run event called Startup Weekend that is a 54 hour event that helps people launch a tech startup. As it is volunteer run, we need sponsorship to fund it. How do I get a CEO to return my calls?

Here, I know information and background about their brand and they need sponsorship yet I DON’T know what the person has tried before to get the CEO to return their calls:

  1. Do they know who their ideals sponsors are?
  2. Do they know what the offer to these sponsors is?
  3. Do they know how to find the contact details of sponsors?
  4. Who are they talking to so far?

If I don’t know the answers to the questions, I can’t give in depth help on how they can get past the secretary and talk to the CEO about sponsorship for this event, because my advice will be divided by giving higher level advice on the above four unknowns.