Approximate read time: 3 minutes
I get asked to make lots of cold introductions, by a range of people for a range of reasons and for a range of requests.
I don’t mind doing this (although this may change in the future.)
The incentive for me is that I build social capital and reciprocity.
These are very valuable to me.
But, what most people don’t consider is that I’m a busy guy and the more they can make my life easier, the more I am likely to help.
Remember Law 13 in Robert Green’s 48 Laws of Power?
“When asking for help, appeal to people’s self-interest never to their mercy or gratitude.”
Make life easier for me.
How can you do this?
Write the email introduction for me, so all I have to do is copy and paste.
That takes my time investment to help YOU from 10 minutes to 10 seconds.
But, lately, I have taken my own medicine (again, “when asking for help appeal to people’s self-interest never to their mercy or gratitude”) and making life easy for them as well.
So I have posted my introduction email template below.
I simply ask people who want me to make an introduction to fill it out.
Then I copy and paste into email and CC the two parties.
It saves us all time, and we all benefit.
Here are the scripts…
Email 1 (Permission)
Subject: (how you can help them)
To: (your email), (their email)
Body:
Hi (their name),
My contact (your name + what you do – 1 sentence pitch) and is looking for (how you can help them – 1 sentence description).
I think they may be of use to you, but I respect your email inbox, and I don’t want to cold-introduce them without your permission.
Do you think this could of interest to you?
If it is, I can do an email introduction for both of you to discuss further.
If not, no problem at all.
Have a wonderful week,
Orren
Email 2 (Introduction)
Subject: Introduction: (their name) <-> (your name)
To: (your email), (their email)
Body:
Hi (their name), meet (your name), (your name) does (what you do – 1 sentence pitch) and is looking for (what you need help – 1 sentence description).
Hi (your name), meet (their name,) (their name) does (what they do – 1 sentence pitch – check LinkedIn etc.).
I think there may be a possible collaboration here.
I hope you both can connect via this email.
No need to CC me into any further communication.
Have a wonderful week,
Orren
If you would like me to introduce you to someone in my network, click here to get started.
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