How To Grow Your Social Media Accounts

Approximate read time: 4 minutes

Once you have created and distributed your content and content sales scripts to your social media profiles, you really only have two options for growing the followers of those accounts:

1. Proactive growth; and
2. Organic and paid growth.

You have control over the entire former, a little of the latter and the former is much cheaper, so that will be the focus of this guide.

The process goes like this:

1. You send a notification to your target prospects;
2. If your prospects DO NOT follow back, then no further action is required, they are lost; and
3. If your prospects follow back, they are not in your database, and you can distribute more content and content sales scripts.

As simple as 1, 2, 3…

Here is how it works for each of the major Social Media platforms (I suggest you focus on these, depending on who your target prospect is):

Twitter (B2C)

• Create and distribute content and content sales scripts;
• Seed with fake followers, I don’t condone this, but if you do this it should be only be done for a new account;
• Wait a few weeks in case the platform bans your account;
• Find your target prospects;
• Like their media or follow them;
• Unfollow if necessary; and
• Create and distribute more content and content sales scripts.

LinkedIn Personal (B2B)

• Create and distribute content and content sales scripts;
• Find your target prospects;
• View their profile and/or send a Connection Request with a reason ; and
• Create and distribute more content and content sales scripts.

Facebook Personal (B2C and B2B)

• Create and distribute content and content sales scripts;
• Find your target prospects;
• Send a Friend Request; and
• Create and distribute more content and content sales scripts.

Facebook Group (B2B)

• Create and distribute content and content sales scripts;
• Invite your Friends (if they fit your target prospects) and internally cross promote accounts; and
• Create and distribute more content and content sales scripts.

Medium (B2C and B2B)

• Create and distribute content and content sales scripts;
• Link your Facebook personal account which automatically follows any of your Friends on Medium;
• Find your target prospects;
• Send their writing a clap; and
• Create and distribute more content and content sales scripts.

Instagram (B2C)

• Create and distribute content and content sales scripts;
• Seed with followers, I don’t condone this, but this should be only for a new account;
• Wait a few weeks in case the platform bans your account;
• Find your target prospects;
• Like their media or follow them;
• Unfollow if necessary; and
• Create and distribute more content and content sales scripts.

Pinterest (B2C)

• Create and distribute content and content sales scripts;
• Find your target prospects;
• Like their media or follow them;
• Unfollow if necessary; and
• Create and distribute more content and content sales scripts.

This leaves us with organic and paid platforms:

• YouTube;
• Facebook Page; and
• LinkedIn Page.

My suggestion with these is, organically allow your target prospects to find and follow (opt-in) them (perhaps with some internal cross-promotion of accounts.)

There are some tricks that involve converting an existing Facebook profile to a page that can boost a page by up to 5,000 followers, but that is beyond this guide.