Marketing and sales are complex and complicated!
And successful marketing and sales are certainly not easy.
If it was simple and easy, every business would be successful with the marketing and sales.
According to the Small Business Administration – close to 66% of small businesses will survive their first 2 years.
That is not great odds.
Most people don’t think that it could be them.
Who could blame them…
Most people think marketing and sales is an advertisement.
Why, because that is generally all they see when they go about their day, therefore they make an erroneous conclusion that advertisement equals marketing and sales or worse still that advertisement equals success marketing and sales.
Wrong, wrong, wrong!
I was talking to someone who had just “launched” a product by purchasing an advertisement.
But the thing was no one had purchased.
Don’t get me wrong – it’s a good product, but an advertisement alone just won’t do it!
Trust me when I say this: sending an “ad” for an offer is only a small part of the marketing and sales processes there is so much more you need to consider.
Do you know:
- How market & sell your product, service or solution;
- How to navigate hardwired decision psychology to inform your marketing & sales;
- How to discover exactly what your market wants & needs and how to use those findings in your marketing and sales;
- How to evaluate, elect & embody an unforgettable brand;
- How to use a marketing and sale pipeline to market and sell more;
- How to communicate with prospects and customers at the various steps of a marketing and sales pipeline;
- How to easily and quickly create powerful original lead generating and converting marketing and marketing and sales content;
- How to leverage more internet traffic than your server could possibly handle;
- How to generate qualified B2B leads from cold emails so you can predictably grow your business;
- How to get joint ventures & affiliates who can generate leads for your brand;
- How to generate cheaper yet more targeted and qualified leads;
- How to generate qualified B2C leads from digital ads so you can predictably grow your business;
- How to get free website traffic from the search engine firehose;
- How to generate positive publicity for free;
- How to generate leads through engaging social media content;
- How to get high-value referrals from prospects and customers for your product, service or solution;
- How to write irresistible sales communication to sell your products, services and solutions;
- How to handle purchasing concerns;
- How to effectively, predictably and consistently communicate with customers to increase the value, number and frequency of purchases to grow your business;
- How to request, publish and capture testimonials from prospects and customers;
- How to successfully launch a new product, service or solution with no resources; and
- How to launch a product, service or solution with partners the right way.
All of this is needed to be successful in your marketing and sales.
And all of this is needed in the right order to be successful with your marketing and sales.
Does it look overwhelming?
Sure does!
That is what marketing and sales Complex and complicated.
That’s’ why I have set up my services.