The State of Marketing & Sales Report

I thought it would be interesting to ask people what they wanted to learn more about in marketing & sales who had either:

  1. Purchased a marketing or sales product, service or solution from me;
  2. Shown interest in something I have produced around marketing & sales; and
  3. Expressed a need to me in solving a marketing & sales issue.

Or who were in my network.

Where is the state of marketing and sales from that cohort:

  • 90% were founders; and
  • 10% were not the founder.

Of those respondents:

  • 45% turned over $0 – $50,000 per year;
  • 18% turned over $250,001 – $500,000 per year;
  • 9% turned over $500,001 – $1,000,000 per year; and
  • 9% turned over $1,000,000+ per year.

Of those respondents:

  • 50% had sufficient time for themselves to implement marketing & sales;
  • 20% had a sufficient team to implement marketing & sales;
  • 20% had sufficient funds to implement marketing & sales; and
  • 10% had sufficient marketing & sales knowledge for themselves or their team.

Of those respondents who had sufficient time for themselves to implement marketing & sales, a sufficient team to implement marketing & sales or sufficient funds to implement marketing & sales, they wanted marketing & sales knowledge in the following areas:

  • 55% wanted knowledge for themselves or their team in sales; and
  • 45% wanted knowledge for themselves or their team in marketing.

And…

  • 70% wanted that for targeting B2C customers; and
  • 30% wanted that for targeting B2B customers.

Specifically, these brands they wanted knowledge for themselves or their team in:

  • 11% Social Media;
  • 11% Offer Creation;
  • 9% Addressing Buying Concerns;
  • 7% Search Engine Optimization;
  • 7% Building Community For Sales;
  • 5% PR & Publicity;
  • 5% Networking;
  • 5% Product Launches;
  • 4% From Referrals;
  • 4% Upsells, Down sells, Cross Sells, Follow-up and Loyalty;
  • 4% Getting Testimonials;
  • 4% Getting Sponsorship;
  • 3% Joint Ventures and Partnerships;
  • 3% Exhibition Stands;
  • 3% Experiential Marketing;
  • 3% Platform Integrations;
  • 3% Overcoming Sales Rejection;
  • 3% Customer Service For Sales;
  • 3% Selling On Birthdays;
  • 1% From Door-To-Door;
  • 1% Preventing Buyer’s Remorse; and
  • 1% Game Mechanics For Sales.