Transcript:

Hello so I’m currently in the market for some building suppliers and look I don’t know too much about what I need so I did what most consumers do and they go to their favorite search engine and this time I went to Google and I typed in exactly what I was looking for and obviously came up with some search results and I think this one that I contacted was about third or fourth in the Google search results but it definitely wasn’t the first and I had called a few others before that but when I got to this supplier I spoke to them and I told them what I wanted to do and I’m not super knowledgeable about what I’m trying to do I’ve got I know the bare minimum foundational knowledge but I’m a bit over my head so I told him what I wanted to do and he basically talked me out of buying his product but in doing so he gave me a lot of useful information about what the goal I had and the way I was trying to do it was probably the wrong way and that realization was really useful to me it was something I hadn’t considered before and in retrospect after speaking to this supplier I realized that they had a lot of great and valid points to what they were trying to say now when they came to quoting me their quote was competitive but it definitely wasn’t the cheapest and they operate in they supply commodity product and they’re in a commodity market and pretty much all their competition and all the other suppliers virtually when you break it down offer the same product and service now even though they’re not the cheapest that fact that the fact that they went about almost talking me out of using the product that I originally wanted and providing me with a ton of information and not doing a hard sell and in fact not even selling me at all makes me as a consumer want to go with them with the alternative product that they suggested now I could go to any other supplier but the fact that they’ve tried not to sell but they have tried not to sell to me but also in combination with that gave me a lot of useful information they’ve won me over as a consumer now this is a once-off product I’m never going to purchase this product ever again so they’re operating in a once-off transaction and they know that really well so in order to you know convert our prospects into customers just like me they have to be really smart and about the way they go about selling because once I’ve turned into a customer I will never be a customer again just by the nature of what they’re selling so we get this guess the lesson out of this is if you’re selling a commodity product you’re selling a commodity product that’s one sort of transaction and quite a high price point as well really need to think about how you are differentiating yourself from the rest of the your competitors when they’re offering the same product and the same arm service for the market now I don’t know if this supplier was conscious or had a strategic thought about doing what they did but in providing that information they have well and truly won me over I wasn’t able to get a recommendation and that would have been my first option because someone has already pre vetted them and done their due diligence about the supplier so I didn’t have any of that trust that it was this new trust that I could leverage from someone else so it was a really hard decision for me to make but just that back they gave me some education about what I was trying to do and brought me up to their level and made me aware of things I didn’t know that I didn’t know well and truly sold on this supplier for the commodity products so hopefully that is useful to you go try it out let me know how you go and I’ll check you soon thanks for listening.