Transcript:

hello hello so I’ve got really bad audio here and I’m hoping this will turn out but we’re going for a walk and I’ll run it against some quick thoughts about Instagram so in the last couple weeks Instagram has just announced that they are going to be putting I check out within native within there meaning that someone can go to an Instagram profile and purchase a product directly from the platform without having to go to a website or a checking out on a website placing order that way now this is a really really sensible idea for posed by Instagram but also for businesses and brands and I’ll explain why so I’ve always thought that Instagram when they’ve laid out their tiles there on each profile that it always has looks like a product catalog and or a portfolio for whatever that personal brand or business is promoting it’s always the highlight reel but what’s going on there now in terms of that it’s a really big incentive or hook for people that come across that profile for the first time to then opt in or in other words following that profile and be exposed to more my communications from that profile either through the tile was in the feed or through Instagram stories I saw Instagram with this new update has taken that idea which I suspect has been very intentional taking the idea of the tile form and that’s the hope to incentivize people to opt in and become an actual woman catalog or a portfolio and click on and then purchase directly within the app now the advantage of staying with me at means that those users are going to bounce elsewhere and go elsewhere on the internet they stay with me ecosystem of that social network and that’s amazing for Instagram and their metrics it’s also really good for brands in that now you don’t need to go out and create websites that have checkouts now if you’re a start-up in particular that’s really good news now booting websites although has become really really easy with things like weeks and Squarespace and WordPress it still takes a bit of time to go out and fish and create them so if you’re testing new products doesn’t even even necessarily be a new business but new products and services you can just use this new feature to put up pricing and an offer and see how many people go out and just that it’s just really really useful in that respect so Instagram starts to roll this thing out across all of their profiles and all of their countries it’d be really cool before you guys go try it out see what happens and then let me know how it works out for you thanks for listening.