Transcript:

Hello hello this is Orren Prunckun so throughout my life I played music I played drums and I played drums in a metal band for quite some years and then I used to be a pro DJ as in I used to get paid my full salary to play music for people for several years of my life so I think I know music pretty well so recently I was listening to a commercial radio station and an eighties glam metal band came on I’m like yeah this is cool I’m into eighties glam metal and I hadn’t heard this band before and the lyrics were completely incomprehensible had no idea what they were saying now this glam metal song was only a clip for about 15 seconds and then it ended and then it went into a political campaign sang was authorized by Clive Palmer of Clive Palmer United Party now don’t get me wrong don’t get me wrong why I will not be voting for Clive Palmer so that’s not the purpose of this run but what I wanted to explain was a marketing lesson so the marketing lesson here is a confused prospect never buys so I have no idea what that song was even trying to communicate to me and in and I do well what we would all do was have a USB that we take out of our brain and plug into someone else’s brain in computer can communicate everything that we wanted to about what we’re trying to market so they got all of our experiences and stories and were convinced that way but we don’t live in an ideal world maybe the technology it maybe technology will get there at some point but at this stage we have to use our words and other communication mechanisms to communicate what we are trying to do to our prospects now if our prospect has no idea what we are communicating the message is lost on them completely irrelevant sailors message and that is what happened with this clip now I did a bit of research into the clip to find out what it was all about and it was actually meant to be a parody maybe not parody but a a cover of a metal band from us called Twisted Sister so it was a take on one of their songs what are their famous songs now as I said in the start of this I seem to think I am pretty good at identifying music of any music for a lot of my life and I still had no idea that it was meant to be a take off of this song on that point Twisted Sister has now a cutest Clive Palmer of ripping off their song for a political campaign now that’s a whole another killer fish and bad and don’t do that because he’s ripping off intellectual property so that’s the second thing that Herkimer has done poorly but the first one the marketing one is confused prospects and never buy like if they cannot understand your sales message they will not know what to do or what you are trying to convince them to do so when you go out and create a sales message make sure that what you’re trying to communicate is very very clear and a lot of us try to over complicate things with technobabble and all of that kind of technical detail if a two or three year old cannot understand the point you are trying to make you have gone too complex for them and if it’s in a song that no one can understand the lyrics you have completely wasted your marketing and sales dollar so what I want you to do is try out in your next marketing sales communication simplify things and make it really clear what you’re trying to communicate I tried out let me know what happens and I would love to hear from you thanks for listening.