There are three easy ways to sell customers:

1. Price;
2. Value;
3. Scarcity;

Let’s explore…

Price

When you sell based on price, you sell the same product, service or solution as competitors, for a the same (or lower) price.

This tends to be the market default as it is easier to get customers when you are the cheapest.

The problem with this is that when you compete on price it is a race to the bottom.

Vendors discount, until there is no margin left and no one makes any profit.

Value

When you sell based on value, you sell a different product, service or solution than competitors, for the same (or higher) price.

This is far rarer in the market, as it is harder to create.

Scarcity

When you sell based on scarcity, you sell either the same or different product, service or solution as or than competitors, but it is based on limited:

1. Quantity;
2. Time; or
3. A combination of both.

Scarcity boosts sales for both selling on price, and/or value.

Now you know 3 ways to sell to customers, [content_upgrade id=5097]learn about 5 ways to create a valuable or scarce product service or solution here.[/content_upgrade]