5 Tools To Help You Compete On Value Not Price

1) SCAMPER
https://er.knutd.edu.ua/bitstream/123456789/7479/1/20170321_EconFinance_V2_P037-040.pdf

2) Doblin Ten Types Of Innovation
https://doblin.com/dist/images/uploads/Doblin_TenTypesBrochure_Web.pdf

3) Related Worlds
https://socialinnovation.typepad.com/silk/2008/10/related-worlds.html

4) Buyer Utility
https://www.blueoceanstrategy.com/tools/buyer-utility-map/

5) Four Actions
https://www.blueoceanstrategy.com/tools/four-actions-framework/