Drag races are usually ¼ mile in distance.

Not long at all.

And when it’s done, the dragster deploys a parachute behind it so it can slow down before the track ends.

This is very much like running ads on Facebook and other ads platform.

You hit the cash nitrogen and you burn through the prospects you targeted on that platform really quickly – there can only be a certain number of people it can reach.

All those prospects see your advertisement and get “ad burnout.”

They over-exposed to the advertisement and ignore it.

Clicks and conversions go down.

So, to stop this, you need to:

  1. Come up with new creative;
  2. Rotate ads; or
  3. Change the targeting criteria.

Another way is to find new channels of attention, awareness and traffic.

How do you find these?

You need to:

  1. Know who your dream customers are; and
  2. Know where they are and who is the gatekeeper to them.

If you are reading this, I assume you know who your dream customers are, but as a refresher, they could be divided into categories of targeting criteria:

  1. Geographic’s;
  2. Demographics;
  3. Psychographics; and
  4. Behaviours.

Geographic’s are locations, virtual or physical etc.

Demographics are age, sex, race etc.

Psychographics are values, beliefs, mindsets, interests, fears, frustrations, wants, needs and desires etc.

This is the reason why prospects take action:

  1. Beliefs create thoughts;
  2. Thoughts create emotions;
  3. Emotions create decisions;
  4. Decisions create actions; and
  5. Actions are behaviours.

Behaviours flows from Psychographics.

Actions create results – attention, awareness and traffic.

Now, knowing where your dream customers are and who is the gatekeeper to accessing them, until now, has been a matter of time-consuming market research on individual platforms such as:

  1. Niche Websites;
  2. Mainstream Websites;
  3. Blogs;
  4. Instagram;
  5. Twitter;
  6. Twitter Lists;
  7. LinkedIn Profiles;
  8. Facebook Groups;
  9. Facebook Pages;
  10. YouTube;
  11. YouTube Channels;
  12. Subreddits;
  13. Quora Profiles;
  14. Podcasts;
  15. Press & Media; and
  16. TikTok.

…Where you search for keywords related to:

  1. Geographic’s;
  2. Demographics;
  3. Psychographics; and
  4. Behaviours.

But there is a quicker and easier way…

Over the years, I created a cloud-based (Gmail required) software tool that finds new marketing channels to access.

Having software that does this in a systematic and automated way leaves you time to do more important things.

All you have to do is input a keyword and it will find who is the gatekeeper to accessing your dream customer, which you can then:

  • Add value to them; and
  • Ask them or reciprocal favours by way of access to the attention, awareness or traffic they control.

This equals 50 channels for Mainstream Websites and Press & Media Outlets PLUS 10 channels for other 16 platforms for a total discovery of up to 240 new marketing channels per search.

So, if you have been struggling with finding new paid and earned marketing channels quickly and easily, then this new version will most likely help you!

I’ll give you lifetime access to this software and short video training on to use it for $29.

And if you don’t like it, I’ll refund you the whole amount.

If you want it, send me $29 here: http://rebrand.ly/40852

NOTE: This post originally appeared on Medium.