In the mid-90s, I was taught HTML by my uncles’ colleague.
I build lots of websites after that, but as you know a website is useless, if no one sees it.
So, I had to work out how to get people to my websites.
Back then there were only a couple ways I knew including SEO – this was the days of the AltaVista and Yahoo! search engines.
Their ranking algorithm weren’t very sophisticated.
So, what I learnt was if you wanted to rank in the first spot of the search results all you had to do was do a thing call “keyword stuffing.”
“Keyword stuffing” is as it sounds – you stuff as many keywords you want to rank for on the page and simply make them the same colour as background of the website so they blend in and you would rank really high in search results.
Then AltaVista and Yahoo! Caught on and changed the algorithm and your website no longer ranked.
Booooo to that!
This type of situation has happened to me more times than I can count over the last 20 years.
What I realized was that any one source of attention, awareness or traffic could change at any moment.
And if you have a single source of source of attention, awareness and traffic your business is vulnerable.
To insulate again this risk, you need for more than source of attention, awareness or traffic.
You need diversified lead sources.
Diversified marketing channels are your safety net.
Kinda like Roses wooden raft in the Titanic – when attention, awareness and traffic is sinking , you can stay afloat!
So how then do you go about getting diversified lead sources?
You need to:
- Know who your dream customers are; then you need to
- Know where they are and who is the gatekeeper to them; then you need to
- Add value to the gatekeeper who have them; then you need to
- Ask those gatekeepers for reciprocal favours by way of access (either paid or free) to attention, awareness and traffic they have; then you
- Repeat steps 3-4 indefinitely.
If you are reading this, I assume you know STEP #1, who your dream customers are.
Now, STEP #2, knowing where your dream customers are and who is the gatekeeper to accessing them, until now, has been a matter of time-consuming market research.
But there is a quicker and easier way…
Over the years, I created a cloud-based (Gmail required) software tool that finds new marketing channels for you to access.
Having software that does this in a systematic and automated way leaves you time to do more important things.
All you have to do is input a keyword and it will find:
- Niche Websites
- Mainstream Websites
- Bloggers
- Instagramers
- Tweeters
- Twitter Lists
- LinkedIn Profiles
- Facebook Groups
- Facebook Pages
- YouTubers
- YouTube Channels
- Subreddits
- Quora Profiles
- Podcasters
- Press & Media; and
- TikTokers
…which you can then:
- Add value to them (STEP #3); and
- Ask them or reciprocal favours by way of access to the attention, awareness or traffic they control (STEP #4).
This equals 50 channels for Mainstream Websites and Press & Media Outlets PLUS 10 channels for other 16 platforms for a total discovery of up to 240 new marketing channels per search.
So, if you have been struggling with finding new paid and earned marketing channels quickly and easily, then this new version will most likely help you!
I’ll give you lifetime access to this software for $29.
And if you don’t like it, I’ll refund you the whole amount.
I’ll also give you short video training on to use it.
And, I’ll also give you longer video training on what to do after you have found new potential marketing channels, such as specific examples of:
- How to add value to gatekeepers (STEP #3); and
- How to ask them or reciprocal favours by way of access to the attention, awareness or traffic they control (STEP #4).
If you want it PLUS the free video training, send me $29 here: http://rebrand.ly/40852
NOTE: This This post originally appeared on Medium.