You are here because you wanted:
- An e-copy of the original 112-page book so you can see the visual examples that are explained within;
- A recorded audiobook version so you can listen to the words on the move;
- A checklist/cheat sheet so you can implement the chapter lessons correctly before you move on to the next; and
- The live remote workshop so you can apply everything then and there.
Now, let me start off with saying, people buy from those who they know like and trust.
Trust is formed when someone makes a promise and fulfills on that promise.
Trust is broken when someone makes a promise and fails to fulfill on that promise.
I have likely broken trust with you here, but it is for a purpose!
“What are you talking about Orren?!”
Let me explain…
I am sorry (really, I am!) to tell you, but only the university story was true, but everything that followed was not – the book story was not true and the offer doesn’t exist.
My intention wasn’t to lie to you for the sake of lying, but I want to illustrate the promise I made at the start of that story: “This Is The Most Powerful Example Of Copywriting…”
But, so you get value from the whole experience (and to hopefully make you less angry at me) here is the crux:
Why were you interested in and why did you want the product and product bundle?
It was because of the story I told, not because of the product and product bundle.
When I tell this story in-person, the conversion rate is upwards of 95%.
If I had just said:
“I have this offer…If this sounds attractive, click here to see the details.”
The conversion rate would be sub 5%.
This is because I didn’t mention the specific content of the book or the chapters and subheadings in the e-book or the audio book.
I didn’t mention specific outcomes of the checklist/cheat sheet.
I didn’t mention the curriculum of the workshop.
In other words, I didn’t mention the features!
Features are what most people think cause buying.
The product (or product bundle) and features are not the mechanism cause a buying decision.
The story is what made you desire the product and product bundle.
As the old sales saying goes:
“Buying doesn’t happen from the product you sell, but from the story you tell.”
Because you are on this page, you had read the whole story, the offer and clicked the think, and that qualified you as being interested in sales and copywriting.
As famous sales copywriter Robert Collier once said:
“Always enter the conversation already taking place in the customer’s mind”
Now, based on that on you being here I know what you want, so, I constructed a story that spoke to that want.
But, let me be clear:
DO NOT LIE TO PROSPECTS AND CUSTOMERS!
Tell true stories of your own or of others (i.e. case studies), don’t make them up!
Even though I did that here, I did it for a purpose – to illustrate a point and help you with your copywriting specifically, and your selling in general, not to manipulate you into selling you something.
And if you are still angry at me for Punking you, please email me and I’ll apologies again personally 😊
Remember:
“Facts tell, stories sell.”
Good luck and Godspeed.