I’ll save you 50% of your internet marketing budget.
Sounds cool…
But let me break it down for you.
If you currently send $100,000 on internet marketing
You could only spend $50,000 and get the same results…
…more or less.
Let me explain.
Ad Agency & Ad Spend: $579,000,000,000/Year – that’s a lot of money.
“Half the money I spend on advertising is wasted: the trouble is I don’t know which half.”
And a lot of money wasted.
This was said by John Wanamaker, a US department store merchant.
Why is this?
Humans go through life.
When a problem or need arises, they become aware of it.
This is the first step in the Human Purchasing Process.
Sometimes the problem or need so small, they are not motivated to solve it (Step 2 in the Human Purchasing Process) because they don’t have:
- The urgency to solves it; or
- The resources to solve it.
This is illustrated below:
.
But sometimes they do have the resource and, when the urgency or threshold/pain tolerance for action is high enough, they decide to take action in solving that problem or need.
This is when the start becoming aware of solutions and brands that provide those solutions (Step 3 in the Human Purchasing Process.)
Then, they convince themselves of the best solution and brand to provide the solution (Step 4 in the Human Purchasing Process.)
Then, they finally purchase best solution, ideally from your brand (Step 5 in the Human Purchasing Process.)
The purchase may either provide:
- An instant solution; or.
- It may take some time.
But either way it should solve the need.
This is illustrated below:
However, the problem is, and this is what john Wanamaker identified, is that your brand, currently has no idea where a prospect is at psychologically or when a problem or need arises.
This shouldn’t be understated.
Your brand, currently have no idea where a prospect is at psychologically or when a problem or need arises.
How would you?
Unless you asked.
But sometimes prospects don’t even know they have a problem.
Plus, you don’t have the capacity to ask every possible prospect in the world – it is impossible.
So, using advertising (constant marketing and sales communication) helps your brand catch prospects and customers at the right time for them.
This is nothing new, it’s a standard marketing practice and been happening for a long time.
This is what it looks like visually:
Not only are you spending on Ads at the wrong time (up until this point of time, this has been unavoidable), but worse still you may even be buying Ads in the wrong places.
You may currently be buying Facebook Ads and Google Ads because that Ad platform “said” they could target “your” demographics.
Yes, your prospects do use those sites, but what if your qualified prospects don’t use those sites?
Qualified prospects are what matter.
In other words what if Facebook Ads and Google Ads are correct about their demographic (which they are), but they are have no way of knowing if those demographics are qualified to buy.
What if qualified prospects only make buying decision based on news sites, niche blogs related to your industry, rather than their Facebook and Google habits?
Well, obviously you should be buying Ads on news sites, niche blogs via Outbrain, Taboola, BuySellAds.com or contacting the webmaster directly.
But you won’t know this unless you know how your prospects use the internet.
That comes from real user data, not surveys or the way prospects think they want to use the internet.
As discussed previously, in an ideal world you would start you advertising when prospects have the resource and when they have the urgency or threshold/pain tolerance for action is high enough: they decide to take action in solving that problem or need.
This is when the start becoming aware of solutions and brands that provide those solutions (Step 3 in the Human Purchasing Process.)
This is what it looks like visually:
But how can you do that?
YOU CAN’T CURRENTLY!
Even if you only choose Pay Per Click (PPC) Ads, the Ads still running constantly and if they aren’t getting clicks (when people are at their pain threshold for action, your Click Through rate (CTR) goes down, costing you more per click when they do click.
I hate spending money on things I don’t need to, so, this motivated me to create Buy SpyTM
The creation of Buy SpyTM was really hard, it cost me a ton of money to create and a lot of time trying to think of how to technically solve this problem.
Now I have it, I know what websites customers visit before they buy, allowing me to purchase Ads on the specific sites they visit before they buy.
I can now target prospects when they are at their pain threshold for action.
Not before, not after.
The powerful A.I. in Buy SpyTM knows when your target market buys and their buying habits based on real behaviour of what that they do, NOT what they say they do via surveys.
NOTE: Google Analytics, nor any other analytics package does this, they only do on site analytics and the initial referrer before they land on the site.
That real data then informs advertising strategy and tactics and communicates with prospects when they are about to buy (even before they know they will buy) which saves money in spending on wasted adverting that speaks to them before they have a need and maintains your brand relevancy.
No one is currently doing this.
Why is this better than a survey?
People lie don’t take them seriously, see themselves as one thing then their behaviour does another etc.
Offering a survey also means you run the risk of asking leading questions.
In law, there is an evidential question called a leading question.
A leading question is a question you ask to hear the information you want hear.
Put another way, it is a question that prompts or encourages the answer sought.
In other words, it’s information that will confirm any bias you already have.
How it works in 5 steps:
- We review or update your Privacy Policy.
- We upload a small snippet of code to your website.
- The code analyses web visitor’s web usage.
- Our A.I. engine will tell you when your target market buys and their buying habits.
- You upload these insights into your current advertising platforms so you only spend money on advertising that communicates to them in their buying window.
This is what I’m selling – a Buy SpyTM Market Research Report tailored specifically to your website and prospects.
The total value of all of this is $10,000.
That’s what a focus group would cost you (at a minimum.)
I want to ask you a question, if all of this helped you save money would it be worth that price?
Because this doesn’t rely on focus groups or expensive market surveys, I’m actually only going to charge you $4,894 for 3 months of data and send you a full comprehensive insight report.
Then if you want to keep on top of changing trends in you qualified prospects, it is $861 each month thereafter (optional.)
Even at $4,894, you may be nervous because there are a lot of scam artists out there, I’m going to put all the risk on me and give you my crazy money back guarantee, to make sure you are successful and take the leap of faith with me
But you have to act now, because when they are gone they are gone
Just imagen what life will be like when you save a ton of money on marketing.
So click the “Add To Cart” button below.
For those of you who are already PURCHASING, this is what will happen next:
You will be sent to immediate payment, from there I’ll be in contact to setup the system on your website, start analysing your visitors and send you the report.
And for those of you who are sitting on the fence, let me say this is not about me or my success.
I don’t care if you BUY or not.
It doesn’t make a difference to my business, but tomorrow you will still be spending money on marketing that you don’t need to.
This is about you and your results.
This won’t be up forever, I have a lot of other marketing products to build on my to do list..
Click the “Add To Cart” button below and I’ll talk to you on the other side!