Social Media Marketing – Orren Prunckun

Marketing Ideas – Episode 7: Instagram’s checkout makes offer testing easy

Orren Prunckun — Mon, 22 Apr 2019 08:35:44 +0000

In this episode you’ll hear my thoughts on:

What Instagram’s new checkout is;
Why Instagram’s checkout matters for both Instagram and brands; and
How you can use Instagram’s checkout for testing offers.

So, listen here to hear as I discuss these!

Transcript:

hello hello so I’ve got really bad audio here and I’m hoping this will turn out but we’re going for a walk and I’ll run it against some quick thoughts about Instagram so in the last couple weeks Instagram has just announced that they are going to be putting I check out within native within there meaning that someone can go to an Instagram profile and purchase a product directly from the platform without having to go to a website or a checking out on a website placing order that way now this is a really really sensible idea for posed by Instagram but also for businesses and brands and I’ll explain why so I’ve always thought that Instagram when they’ve laid out their tiles there on each profile that it always has looks like a product catalog and or a portfolio for whatever that personal brand or business is promoting it’s always the highlight reel but what’s going on there now in terms of that it’s a really big incentive or hook for people that come across that profile for the first time to then opt in or in other words following that profile and be exposed to more my communications from that profile either through the tile was in the feed or through Instagram stories I saw Instagram with this new update has taken that idea which I suspect has been very intentional taking the idea of the tile form and that’s the hope to incentivize people to opt in and become an actual woman catalog or a portfolio and click on and then purchase directly within the app now the advantage of staying with me at means that those users are going to bounce elsewhere and go elsewhere on the internet they stay with me ecosystem of that social network and that’s amazing for Instagram and their metrics it’s also really good for brands in that now you don’t need to go out and create websites that have checkouts now if you’re a start-up in particular that’s really good news now booting websites although has become really really easy with things like weeks and Squarespace and WordPress it still takes a bit of time to go out and fish and create them so if you’re testing new products doesn’t even even necessarily be a new business but new products and services you can just use this new feature to put up pricing and an offer and see how many people go out and just that it’s just really really useful in that respect so Instagram starts to roll this thing out across all of their profiles and all of their countries it’d be really cool before you guys go try it out see what happens and then let me know how it works out for you thanks for listening.

Paid, Earned & Owned Media

Orren Prunckun — Mon, 13 Aug 2018 14:06:35 +0000

Most businesses want more customers.

Or if they have too many customers, then they want to get more out of their current customers.

I don’t know anyone, not in either of those situations.

They have a Facebook page and do some PR, but wonder why they don’t have as many customers as they want.

Or they have an email list and do some advertising, but wonder why they don’t have as many customers as they want.

Or they have some great PR and do some paid placement, but wonder why they don’t have as many customers as they want.

I coach and consult to a lot of small businesses on marketing and sales and one of the most common statements I hear is “we are going to get more customers via social media.”

LOL.

As soon as I hear that I immediately know they have no idea of what they are talking about.

They have heard some advice about social media being the be-all-and-end-all of customer acquisition.

Don’t get me wrong; it can be.

But there is quite a bit of nuance to social media and how it relates to sound principles of marketing and sales.

The vast majority of prospects (remember those are the people who are not yet customers) come from sources.

Those sources have two differentiating elements – control and ownership.

The legal structure called a company also has control and ownership.

Both are important, yet very different.

Paid sources of prospects are where your brand controls but DOESN’T own the pipeline of prospects.

This is sources such as advertising, paid placement and so on.

Yes, social media fits in here.

Earned sources of prospects are where your brand both DOESN’T control and DOESN’T own the pipeline of prospects.

This is sources such as PR, SEO, social shares and so on.

Yes, social media fits in here.

Owned sources of prospects are where your brand both controls and owns the pipeline of prospects.

These are sources such as your email list, social media pages and so on.

Yes, social media fits in here.

I tried to make it obvious, but here it is: social media could come from all three sources

Social media advertising, social shares and a fan page respectively, for example.

Businesses that want more customers, or have too many customers and want to get more out of their current customers, need to use all three sources in combination, not just solo or in a pair!

So, how do you use control and ownership in the context of paid, earned and owned prospect sources to get more customers?

It’s simple, yet not very obvious.

You get prospects you paid for (that you control but you DON’T own) through advertising, paid placement and so on to qualify themselves and turn them into an owned source.

There are lots of ways to do this.

You get prospects you earned (that you DON’T control and you DON’T own) through PR, SEO, social shares and so on to qualify themselves and turn them into an owned source.

Again, there are lots of ways to do this.

You then use those once paid and earned prospects as owned prospects and market and sell to them through your email list, social media pages and so on.

Want more prospects?

Just turn on the paid, earned and owned prospect pipeline taps all at once.

“We are going to get more customers via social media” as it’s a useless statement.

Snapchat filters, Twitter hashtags and Instagram photos alone are fluff, and you’re most likely wasting your time and money.

Don’t repeat silly mistakes!

It’s not based on some pimply teenage who thinks the social media bandwagon is cool.

The Future Of Marketing: Predictions For 2018

Orren Prunckun — Thu, 28 Dec 2017 22:30:17 +0000

Approximate read time: 4 minutes

The New Year is almost upon us…

So it’s worth looking forward to spot opportunities.

I also work heavily in the marketing, and I get to see a lot that has happened and is currently happening in this industry.

Each year, I think about what the future looks like for marketing, particularly:

What will work in the next 12 months?; and
What will work in the next 5+ years?

Thinking about these answers will help you get ahead of your competitors.

There are some big shifts and trends occurring in marketing, and I outline areas that matter in your business and what you can take advantage of:

Let’s get started…

Predictions For Market Research

The following will become opportunities for smart marketers with their Market Research:

Machine Learning (that is, the replication of how humans learn) will allow brands to pre-emptive marketing and predict (without a search trigger) when a purchase will be made, even before the prospect consciously knows they will purchase;
Computer Vision (that is, visual and audible perception) will allow brands to monitor attention, monitor visual representations of their brand as well as monitor demographical information all in real time; and
Sensors and biometrics (that is tracking human functions) will allow brands to measure prospect attention, emotion and activity in real time.

Predictions For Marketing & Sales Pipelines

The following will become opportunities for smart marketers with their marketing pipelines:

Users Interfaces (as opposed to User Experience) will become more important for brands, as long as the Users Interface is consistent and congruent in its design with the brand perception; and
Marketing & Sales Pipelines will become more mixed, distributed and integrated.

Predictions For Marketing & Sales Communication

The following will become opportunities for smart marketers with their marketing and sales communication:

Facebook’s Messenger app will take over email communication for being the marketing and sales communication delivery tool of choice for consumers.

Predictions For Marketing Content

The following will become opportunities for smart marketers with their content marketing:

Vertical (unless on Snapchat), short video content that has the option of no sound and user controls will rise as a modality of choice for content consumption;
Likewise, image content will also rise as a modality of choice for content consumption;
Live and semi-live (Snapchat Snaps, Snapchat Stories, Facebook Stories, Instagram Stories) content rise as a modality of choice for content consumption;
Virtual and Augmented Reality content will start to become a viable modality for content by brands;
Brands will need to optimize all content for mobile;
Content will become more entertainment and experience-based;
Content will become more mixed, distributed and integrated; and
The free-line will move more to the free side and brands will need to think hard how they deliver and capture value based on that.

Predictions For Advertising

The following will become opportunities for smart marketers with their advertising:

Vertical (unless it’s on Snapchat), short video ads, that has the option of no sound and user controls will become a popular ad option for brands;
Likewise, image content will become a popular ad option for brands;
Virtual and Augmented Reality ads will start to become a viable ad option for brands;
Brands will need to optimize all ads for mobile;
Incentive-based and interactive ads will become popular for brands due to their increased user engagement;
Ads and content delivered by social media “Influencers” will become a popular ad option for brands;
Machine Learning will allow brands to dynamically serve targeted offers from a vault of ad creative at the right time to the right prospects based on real-time targeting criteria;
Drone ads will become a viable option for brands; and
Ad offer will work better if they are for content and land on content.

Predictions For Search Engine Optimization

The following will become opportunities for smart marketers with their search engine marketing:

Computer Vision will allow prospects real-time visual recognition of products and allow them to visually search for them via existing search engines, which will also recognize and index video content;
Speech recognition via Siri, Google Now, Google Home, Amazon Echo will allow prospects real-time interactive product search; and
Brands will need to adhere to Search Engine Optimization best practice for all product images and video content.

Predictions For Social Media Marketing

The following will become opportunities for smart marketers with their social media marketing:

Social media accounts will replace websites as the digital catalogue allowing users to stay native on the platform and platforms will reward brands for that retention by delivering more attention; and
Social Media distribution of content will take over as the dominant content distribution channel.

Predictions For Brand Sharing

The following will become opportunities for smart marketers with their Brand Sharing:

Incentivized, user-generated will become important for brands.

Predictions For Sales

The following will become opportunities for smart marketers with their Sales:

After the stabilization of volatility, Cryptocurrencies will again become a viable payment option;
1-on-1 and unique experiences will become vital for offline sales; and
The Internet Of Things will allow brands to pre-emptive marketing and predict when prospects needs arise.

Predictions For Marketing & Sales Engagement

The following will become opportunities for smart marketers with their marketing and sales engagement:

Online and offline will begin to be more integrated and seamless; and
Online will begin to replicate the offline User Experience.

Try these out over the next 12 months and let me know how they go for you…

You can get 21 printed lead generating Process Maps for free, here.

And if you’re serious about marketing and selling more, the logical next step is to contact me to help you do it yourself, have me do it with you, or have it all done for you.

This may be the momentum you need to get great marketing and sales results.

Or do you simply want more like this?

Join below to be notified immediately about new content and more. No annoying daily emails and no spam – just good content when it’s posted.

How To Grow Your Social Media Accounts

Orren Prunckun — Tue, 12 Dec 2017 22:30:10 +0000

Approximate read time: 4 minutes

Once you have created and distributed your content and content sales scripts to your social media profiles, you really only have two options for growing the followers of those accounts:

Proactive growth; and
Organic and paid growth.

You have control over the entire former, a little of the latter and the former is much cheaper, so that will be the focus of this guide.

The process goes like this:

You send a notification to your target prospects;
If your prospects DO NOT follow back, then no further action is required, they are lost; and
If your prospects follow back, they are not in your database, and you can distribute more content and content sales scripts.

As simple as 1, 2, 3…

Here is how it works for each of the major Social Media platforms (I suggest you focus on these, depending on who your target prospect is):

Twitter (B2C)

Create and distribute content and content sales scripts;
Seed with fake followers, I don’t condone this, but if you do this it should be only be done for a new account;
Wait a few weeks in case the platform bans your account;
Find your target prospects;
Like their media or follow them;
Unfollow if necessary; and
Create and distribute more content and content sales scripts.

LinkedIn Personal (B2B)

Create and distribute content and content sales scripts;
Find your target prospects;
View their profile and/or send a Connection Request with a reason ; and
Create and distribute more content and content sales scripts.

Facebook Personal (B2C and B2B)

Create and distribute content and content sales scripts;
Find your target prospects;
Send a Friend Request; and
Create and distribute more content and content sales scripts.

Facebook Group (B2B)

Create and distribute content and content sales scripts;
Invite your Friends (if they fit your target prospects) and internally cross promote accounts; and
Create and distribute more content and content sales scripts.

Medium (B2C and B2B)

Create and distribute content and content sales scripts;
Link your Facebook personal account which automatically follows any of your Friends on Medium;
Find your target prospects;
Send their writing a clap; and
Create and distribute more content and content sales scripts.

Instagram (B2C)

Create and distribute content and content sales scripts;
Seed with followers, I don’t condone this, but this should be only for a new account;
Wait a few weeks in case the platform bans your account;
Find your target prospects;
Like their media or follow them;
Unfollow if necessary; and
Create and distribute more content and content sales scripts.

Pinterest (B2C)

Create and distribute content and content sales scripts;
Find your target prospects;
Like their media or follow them;
Unfollow if necessary; and
Create and distribute more content and content sales scripts.

This leaves us with organic and paid platforms:

YouTube;
Facebook Page; and
LinkedIn Page.

My suggestion with these is, organically allow your target prospects to find and follow (opt-in) them (perhaps with some internal cross-promotion of accounts.)

There are some tricks that involve converting an existing Facebook profile to a page that can boost a page by up to 5,000 followers, but that is beyond this guide.

“Astroturf” Marketing: An Exposé Into The Dark World Of Social Media Swindlers, Scammers & Shams

Orren Prunckun — Sun, 27 Nov 2016 12:13:11 +0000

Approximate read time: 7 minutes

The 3 Step Process Brands Use To Manipulate Facebook, Twitter and Instagram To Be Popular…

Often I see two similar brands servicing similar geography’s on Facebook, Twitter and Instagram, post similar content, at similar frequencies, yet one has been around for less time and has vastly more Fans or Followers.

Social Proof is powerful, Robert Cialdini wrote about it in his 1984 book, Influence: people will do things that they see other people doing.

The thought process is, “this brand has a lot of Fans or Followers. Therefore they must be an authority, credible, legitimate, deliver results, and most importantly trustworthy.”

It is the digital equivalent of being in a new city and patronising a restaurant with a lineup and not the empty one next door: people are there, and they see that people are there.

It creates gravity to the brand and a self-perpetuating fly-wheel of customers.

I wanted to know how there could be such a discrepancy, often by ten-of-thousands of Fans or Followers within such a short period of time, so I decided to research how some brands get these numbers incredibly fast.

It’s a 3 step process, and down the rabbit hole, we go.

Step #1: Account Seeding

The first step is about sowing seeds.

Brands create a new Facebook Fan page (a throw-away which doesn’t jeopardise their existing legitimate Fan Page) or Twitter or Instagram account and populate it with fake Likes or Followers generated by a Bot (software that runs automated tasks over the Internet.)

This is usually around the 5000 Like or Follower mark – enough to make the page or account seem popular on its own.

Prior to this, a Bot has generated thousands of fake Facebook Personal Profiles or Twitter, and Instagram accounts for the sole purpose of Liking Fan Pages and Following accounts.

The Bot then instructs each individual Profile to Like or Follower a requested Fan page or account.

Unlike Twitter and Instagram (where simply looking at Followers, photos and content can reveal foul play), on Facebook, it’s almost impossible for an outsider to see if the Likes are real or not (although public facing analytics can indicate patterns.)

Without revealing names, there are a plethora of services on the web that offers Bot services for a mere small change.

Pages and accounts are then retrospectively loaded with content, and commonly it’s ‘click-bait ’ content such as meme images, cute-cats, and other information to make it looks like an active, legitimate Fan page or account.

Another way to get the same result is attaining a Bot to create a Personal Profile with photos of an attractive person.

The Bot then sends friend requests to people of the opposite gender, then upon reaching the 5,000 person Friend limit, the brand manually convert the Profile to a Fan Page, and all of these friends are converted to Likes, and the process moves to the next step – accelerated growth.

Step #2: Accelerated Growth

Once the account is seeded, the next step is accelerated growth, where fake Likes and Followers help get real Likes and Followers.

Brands buy real Likes through the Facebook Ad platform, generally from large English speaking developing countries (like Egypt and Brazil), with related demographic targeting which is congruent to the click-bait content posted.

Many Facebook Advertisers do not target these countries or demographics, and because they don’t get the same volume of ads served as more popular countries, there is an undersaturation of ad content and residents are more likely to click due to the novelty factor.

The outcome is that, if the targeting and click-through rates are optimized, ad costs are considerably lower than developed countries and it is not unheard of that Likes (not clicks) cost less than USD $0.01 each.

While brands receive cheap Likes, they also gain organic likes due to the virality and share-ability of the posted click-bait content.

For less than USD $300, brands can build 100,000+ legitimate Fans very quickly.

Another way to get the same results is where brands buy existing popular Facebook pages that are inactive or dormant from the current Page Admin.

On purchase, they change the content and name of the purchased Fan Page to the Page they already administer and use the existing Merge duplicate Pages feature, which allows 2 pages that are almost identical, administered by the same person to be merged into one.

All existing fans are merged besides duplicate ones, which is rare to none.

Step #3: The Bait & Switch

The next step is a bait and switch.

Brands retrospectively delete the click-bait content from the page and change name, vanity URL to their brand name.

It’s then “business as normal” and like nothing ever happened.

Fans hardly realize that they originally liked a different Page and rationalized that they must have clicked Like on this brand page at some point in the past, which reduces un-Liking.

Of course, the Fans of this Page are untargeted, but brands understand this.

They are not interested in selling to 100,000 untargeted Fan; it’s the social proof they want so they can influence real prospects who will find them organically.

So in 3 easy steps, this is one way brands get a lot of fans really quickly when others plod long making no traction.

You can get 21 printed lead generating Process Maps for free, here.

And if you’re serious about marketing and selling more, the logical next step is to contact me to help you do it yourself, have me do it with you, or have it all done for you.

This may be the momentum you need to get great marketing and sales results.

Or do you simply want more like this?

Join below to be notified immediately about new content and more. No annoying daily emails and no spam – just good content when it’s posted.

The Social Media Marketing Process: How To Generate Leads Through Engaging Social Media Content

Orren Prunckun — Sat, 21 May 2016 23:45:34 +0000

Approximate read time: 21 minutes

…Did you know 114,000,000 are people doing things on the internet right now as you read this?

When a brand complaints that there is no traffic, I laugh, because there is always traffic on the internet, approximately 114,000,000 at any given time.

There is so much traffic that even if you get 0.00001% of that amount, it would bring down your web hosting server down in a fraction of a second.

Rather, the issue brands have is that they don’t know how to tap into the internet’s “firehose” of traffic.

A firehose has a much larger diameter than a regular hose so it has the ability to carry more volume.

So, an internet firehose is a website that carries more volume of digital traffic than a regular website.

Much, much more!

And in the context of marketing, larger access to prospects is always better than less.

One answer to tapping into this free firehose and accessing traffic is social media and content marketing, AKA Social Media Marketing.

That’s what this guide will discuss.

Often, I see two similar brands servicing similar demographics on social media, particularly Facebook, Twitter or Instagram, post similar content, at similar frequencies, yet one has been around for less time and has vastly more Fans or Followers.

Although it’s impossible to see as an outsider how many of these Fans or Followers convert to leads and sales, it’s safe to assume if they get this first part correct, the rest takes care of itself.

And there are reasons why there is such a discrepancy between the two brands, often by tens of thousands of Fans or Followers within such a short period of time.

Simply, some understand social media marketing and others do not – by the way, in my opinion, there is a lot of useless nonsense out there.

Social Proof is powerful, Robert Caidini wrote about it in his book, Influence, “People will do things that they see other people doing,” which in this case is followed and engage on social media if others are doing the same.

The thought process is, “this brand has a lot of Fans or Followers, therefore, they must be an authority, credible, legitimate, deliver results, and trustworthy.”

It is the digital equivalent to being in a new city and going to a restaurant with a line and not the empty one next door: a crowd brings a crowd.

It creates gravity to the brand and a self-perpetuating fly-wheel of customers.

By the way, popularity is reflected in follower count, views, likes, shares, and comments, and these drive brand perception and revenue.

Social media could be defined as the collection of websites and applications where users create, distribute and engage with content or participate in networking.

Content could be defined as creating and distributing consumable information that is expressed through a medium, such as text, images, video, audio and so on.

Taking this concept further, content in the context of marketing and sales is creating and distributing content that is useful to your prospects and customers and to generating leads and convert them to sales.

And of course, the vast majority of the Internet is made up of content, such as text, images, video, audio and so on.

Social media also has various functions for brands.

It can also be used for the following;

Customer service;
Market research; and
Feedback.
To name just a few…

But these are not the focus of this guide.

This focus is on Social Media Marketing.

Social Media Marketing could be defined as user created, distributed and engaged content for the purpose of:

Prospects finding and following your brand’s communication on a particular social media platform;
Prospects finding and opting-in to your brand’s direct communication;
Prospects skipping both 1 and 2 and purchasing from your brand immediately;
Prospects and customers receiving valuable content, so they convince themselves your brand the best for solving their needs; or
A combination of all of the above.

Number 1 can put your control of access and reach to that cohort in jeopardy.

Facebook has been known to limit the access and reach to audiences for brands in the past, making them pay for that privilege, even though the brand has established that cohort on that platform already.

The rest of the outcomes are generally achieved through the inbuilt technology of social media platforms that you can leverage for more reach and awareness, and thus more leads – the ability for brands to publish content and fans to engage with it.

Social Media Marketing generally encompasses the following requests:

Asking fans to follow your brand to create social proof for other potential fans to potentially follow your brand;
Asking fans to share content with their followers to increase the likelihood of exposure, reach and attention (and thus interest) to segment and qualify new potential prospects who may potentially follow your brand; and
Asking fans to share content with volume and speed so the content becomes a trend and reaches the front page or leader board of a platform so your brand can reach even more potential prospects who may potentially follow your brand.

When most people discuss social media marketing, they are referring to #1 and #2.

A more uncommon, yet immensely powerful use of social media is incorporating #3.

This is a really powerful distribution firehose.

They have a lot of organic traffic, and if you can get on the “front page” for free, you get a lot of extra awareness.

Engagement could be defined as participating or becoming involved in an activity.

Social media engagement could be defined as participating or becoming involved in a social media activity, such as:

To click on content sales scripts;
To view or download content;
To like content;
To vote (a form of liking) on content;
To comment on content;
To review content;
To react or respond to content;
To share content;
And so on…

This functionality uses inbuilt technology of the social media platform and gives rise to specific social media marketing strategies and tactics that this guide will address.

Sharing is the easiest way to get reach and gain awareness.

There are two types of sharing:

Linear sharing; or
Viral sharing.

So let’s discuss The Social Media Marketing Process in broad brush strokes…

This process could be summarised and written as a formula:

Social media platform + social media content + engagement by followers = earned reach and brand awareness to potential followers to segment and qualify them in hopes they start following your brands’ communication.

Or if it used the analogy of a gun firing a bullet at a target:

The guns hammer = your brand ;
The bullet casing = the social media platform;
The gun powder = your followers;
The bullet head = your content; and
The target = potential prospects and followers.

Here are the steps of the Social Media Marketing Process:

STEP 1: Purchaser Insights;
STEP 2: Pipeline Alignment;
STEP 3: Social Media Presence;
STEP 4: Content Purpose;
STEP 5: Content Topics, Types and Modalities;
STEP 6: Content Sales Script; and
STEP 7: Content Distribution.

Let’s begin with…

1) Purchaser Insights

…This step is about understanding your prospects and customers.

You need to know your prospects and customers’ dreams, fears, problems, needs, mistakes and so on – the things that your products, services or solutions address.

You need to understand these and several other insights on a very deep level.

External insights are about “pains” and “gains.”

Internal insights are about your products, services and solutions.

Most people do not know their prospects and customers’ hot buttons and what makes them really tick.

At this step, we come across the first decision tree.

If you do not know your prospects and customers’ dreams, fears, problems, needs, mistakes and so on, then you need to do some heavy market research to discover what these are.

If you do know your prospects and customers’ dreams, fears, problems, needs, mistakes and so on, then list them all.

You need to find a match between social media platforms and your prospects and customers naturally use.

Document these in your Social Media Content Planner.

Of course, the exact details of how to do this are beyond the scope of this guide.

In summary, this step is about knowing your prospects and customers’, which leads us to the Pipeline Alignment step…

2) Pipeline Alignment

…This step is about aligning your social media content with your marketing and sales pipeline.

A basic marketing and sales pipeline may look like this:

Pre-opt-in content;
Gated offer;
Low priced offer;
Main offer; and
Profit offer.

Social media addresses Step 1 & 2:

Creates awareness of your brand;
Segments and qualifies potential prospects and followers through providing valuable content; and
Makes an offer.

Social media helps align your content to your marketing and sales pipeline, particularly to your pre-opt-in content categories, your pre opt-in content types, topics and modalities, your contact database list names, your introduction content topics, your ongoing broadcast content topics, your gated offers as well as bonus content, product, service or solution launch content and all other content.

Then, this all seamlessly links up directly to your products, services and solutions.

In effect, content becomes a way to segment your prospects to the most relevant products, services and solutions.

Of course, the exact details of how to do this are beyond the scope of this guide.

Document this step in your Social Media Content Planner.

In summary, this step is about aligning your content with your marketing and sales pipeline in a linear way, which leads us to the Social Media Presence step…

3) Social Media Presence

…This step is about social media presence creation.

Here we come across the second decision tree.

If you do not have any social media accounts, you need to create them.

Creating social media accounts is straight forward, but beyond the scope of this guide.

If you do have social media accounts, you need to determine how much traffic is coming from social media to your website (as it’s not common to sell products, services or solutions directly from your social media accounts).

This will give you a baseline to measure your future social media activity to see if it is effective in generating leads and sales – remember this guide is about a very specific use of social media, social media marketing.

Document this step in your Social Media Content Planner.

Of course, the exact details of how to do this are beyond the scope of this guide.

In summary, this step is about social media presence and reputation creation, which leads us to planning and creating content starting with the Content Purpose step…

4) Content Purpose

…This step is about determining the purpose of each individual content.

Once you have completed your market research and picked the platform and content types, you then need to plan then content you will use.

It is important to note that your business is not a charity, and content is not just about giving value away for free with no catch.

The catch is that you want them to take action after they have consumed it.

Action that moves them in your marketing and sales pipeline.

Content should always have goals.

There are seven possible choices for your content:

Drive external traffic – to introduce prospects to your brand;
Segment prospects via opting-in – to generate leads;
Encourage prospects to consume more available content – to fuel more brand touch points;
Get prospects to purchase low priced product, service and solution – to trigger and activate purchasers;
Urge customers to consume more available content – to provide customer satisfaction;
Introduce your main product, service and solution – to create awareness of them; and
Try something out – to see if they can do it themselves.

Social Media Content should always engage.

In other words, Social Media Content polarizes people – they are either in or out.

Document this step in your Social Media Content Planner.

Of course, the exact details of how to do this are beyond the scope of this guide.

In summary, this step is about determining the purpose of the content you will create, which leads us to the Content Topics, Types & Modalities step.

5) Content Topics, Types & Modalities

…This step is about the individual content type.

Once you have determined the purpose of an individual piece of content, you then need to choose the topics, types and modalities of content that best communicates the purpose and topic of the individual content.

Topics will provide free informational and educational information that address prospects and customers’ dreams, fears, problems, needs, mistakes and so on.

You will know what these topics are based on your own data and research.

So, what follows is the topics of content that trigger certain emotions that make people compelled to engage with that content.

The nature of the content topics you need to create are:

Interest;
Newness;
Uniqueness and difference;
Humour; and
Speculation.
To name a select few…

Or the more negative topics:

Controversy;
Conflict;
Rumour;
Scandal; and
Sensationalism.
To name a select few…

This content generally evokes strong emotions in people because they challenges or offends people’s behaviour, beliefs or belongings according to author Tim Ferriss.

These emotions may include:

Shock;
Affinity;
Intrigue;
Enjoyment;
Titillation;
Arousal;
Confusion;
Excitement;
Interest; and
Remarkable.
To name a select few…

Or the more negative emotions:

Hate;
Disgust;
Outrage; and
Anger.
To name a select few…

It’s unfortunate that these topics of content and related emotions appeal to humans, but they are what people generally want to consume, as they are primal, deeply embed emotions in the human psyche.

They are “valuable” content.

All of this means your brands stands out in its content.

I suggest you steer clear of the negative topics and emotions and focus on the positive.

These emotions usually evoke and pique interest and bait an urge or compels to engage, spread and pass the content along through social networks through the various mechanisms as discussed previously:

To click on content sales scripts;
To view or download content;
To like content;
To vote (a form of liking) on content;
To comment on content;
To review content;
To react or respond to content;
To share content;
And so on…

These actions could be achieved by the following types of content that are easy to consume:

Lists
Best-of’s;
Demonstrations;
How-to’s;
Quizzes;
Quotes;
Memes;
Slideshows;
Images;
Infographics;
Animated Gifs;
Exclusives;
And so on…

And the more negative types:

Leaks;
Risqué advertisements;
Misleading headlines;
Making things up;
And so on…

This content could be communicated through a range of content modalities:

Text;
Image;
Video;
Audio;
And so on…

Of course, the content needs to be related to your brand but not necessarily your products, services or solutions specifically.

Content has a short shelf life and expires quickly, meaning you need new material constantly.

Or you could simply curate someone else’s content to distribute.

It is best to curate content first.

Then, when you know what works best in terms of engagement on social media and you know how to create content quickly, start creating content yourself.

Document this step in your Social Media Content Planner.

Of course, the exact details of how to do this are beyond the scope of this guide.

In summary, this step is about the type of content that will best communicate the purpose and topic, which leads us to the Content Sales Script step…

6) Content Sales Script

…This step is about writing the “sales” script for the individual piece of content to engage people.

Content does not exist in isolation.

What I mean by that is prospects and customers come across content somehow.

In other words, they took an action to find the content – it didn’t just randomly appear in front of them.

The action they took to find the content is what this step is about – writing the sales script to the content you just created in order to “sell” prospects and customers on consuming the content.

Once you have chosen the topic, type and modality of content that best communicates the purpose of the individual content and outlined and created or curated the content, you need to write this sales script for the content.

Start this step with the end in mind – the call to action and what you want the prospect or customer to do once they have consumed it.

Then write the headline, and pick an image to act as a hook to start consuming the content and suck them in.

This is part of engagement “baiting.”

There are positive and negative (respectively) tactics for images:

Eye catching images – i.e. contrasting colours, smiling, real people, or red borders; and
Thumbnail cheating – where the content image is different when they click.

There are also positive and negative (respectively) tactics for headlines:

Capital letters;
Words like “exclusive”; and
Speculative and deceptive phrases.

And there are also positive and negative (respectively) tactics for text and call to actions:

Keyword filling; and
Controversial speculative text.

Of course, the exact details of how to do this are beyond the scope of this guide.

In summary, this step is about the writing the sales script for the content, which leads us to the Content Distribution step…

7) Content Distribution

…This final step is about distributing content to gain reach and converts prospects to customers.

Once you have written the sales script for the content, you will then publish (post) the content you previous created or curated.

This means you will do two things:

Publish your created content on social media; and
Drive proactive traffic to that published content on social media.

Specifically, published content is a combination of:

Pre-opt-in style content; and
Sales script content.

You created both of these previous steps.

And traffic is from traffic sources that are anything besides engaged traffic (that is proactive traffic that did not originate from sharing, commenting, liking etc).

You don’t have direct control over engagement in this way.

Here we come across a range of decision trees.

But before we discuss these, I’d like to talk about white hat and black hat marketing techniques.

The coloured hats come from hacking and hacking methodologies.

Black, implies darker practices, like being devious, and white implies being more orthodox.

When applied to social media marketing, black hat uses marketing that could be deemed devious and white hat uses marketing that could be deemed more orthodox.

One of those black hat marketing techniques related to social media is what is referred to as Astroturfing.

Astroturfing is the practice of masking the originators of a message to make it appear as though it originates from and is supported by grassroots participants.

Its practice is intended to give the originator credibility by withholding information about their identity.

The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word “grassroots.”

The implication behind the use of the term is that there are no “true” or “natural” grassroots, but rather “fake” or “artificial” support, although some astroturfing operatives defend the practice.

Sometimes one individual operates through many personas to give the impression of widespread support for their client’s agenda.

This could encompass the term Sock Puppeting, which is using an digital identity for purposes of deception.

There are implications of this, such as legal issues and that your competition may be using these tactics, too.

I don’t condone or support black hat practice, so it’s up to you with how you use this information.

White hat is the way to go.

You need traffic finding consuming your published content.

This is about seeding those accounts with followers to create a perceived reputation based on social proof, which could be done through the following means:

Organic – where prospects naturally find your brand on social media;
Inorganic – done through the following strategies;
- Reciprocal sharing, following or liking similar accounts;
- Request engagement; and
- Merge accounts.
- To name a selected few.

Accelerate follower growth, could be done through the following means:

Purchasing real followers – a white hat, legitimate tool sanctioned by social media platforms; and
Purchasing fake followers – a black hat, illegitimate tool unsanctioned by social media platforms;
To name a selected few.

The latter is done through bots, image trawling, random name generators and IP masking.

Of course, the exact details of how to do this are beyond the scope of this guide.

With this in mind, it’s time to explore further…

Gaining followers, establishing social proof and reputation is a two-step process:

Seed those accounts with followers; and
Accelerate follower growth.

Let’s have a look at the details.

Now, if the proactive traffic does not find or consume your content based on your proactive efforts, they are, for all intents and purposes, lost and you have no control over getting them back in a consistent.

If the proactive traffic finds or consumes your content based on your proactive efforts, then they of course will consume it.

This loop repeats indefinitely.

The third and fourth decision tree is about traffic finding and following your social media account and/or engaging with your social media content.

You want potential prospects to find the content and current fans to engage with it.

This could be through:

Organic engagement because content is so good in itself; and
Proactively requesting through publishing the content sales script and the content itself.

Of course, you want them to follow you.

Then, if the traffic follows (or any platform proprietary version of the term) your social media account or further engage (share, comment, like etc). with your content, then they will bring more earned and engaged tariff and/or become followers and become further exposed to more of your content.

NOTE: The term follow (etc). is equivalent to opting-into your communication.

If the traffic does not follow your social media account or further engage with your content, then they are lost, and you have no control over getting them back consistently again.

This loop repeats indefinitely.

As prospects (either followers of those exposed by engaged or non-engaged based traffic), consume your social media content (remember it’s a combination of pre-opt-in styles content and sales script content), some will see value in your sales script offers and will click to your website sales page (from a link in you content scales script).

There is the fifth decision tree which is about purchasing an offer off your website.

If the prospect purchases a product, service or solution based on this, they become a customer and will begin you customer pipeline communication.

If the prospect does not purchase a product, service or solution based on this, they will bounce from the webpage and you will remarket to them in attempt to bring them back to that sales offer.

To hit leader boards, social media platform front pages and become a “trend,” you want to encourage engagement that accelerates the process through quality, volume, speed and timing.

This is based on various factors, calculated by sophisticated software algorithms.

These algorithms attempt to find and show the most popular or engaging content at any point in time.

These are not published, but the factors that contribute can be assumed by retrospection and analysis, including:

Quality of reviews;
Quality of votes;
Volume of reviews;
Volume of votes;
Volume of comments;
Volume of likes;
Volume of views, traffic or downloads; and
Volumes of shares.

All social media content starts to decay, so the faster the volume occurs after content is distributed and relative timing into decay periods such as:

Mornings;
Evenings; and
Weekends.

And history or karma with the account also plays a role.

Of course, these all depend on the inbuilt technology of the platform.

These algorithms can be manipulated by black hat techniques but I again I strongly discourage that.

You can legitimately increase the volume of views by purchasing inexpensive paid advertising traffic or media buys to the guide to further boost consumption of the content.

If the content is a YouTube video, the use TrueView (pay per impression), but if it is image based, use Stumble Upon Paid Discovery (pay per view) or Outbrain (pay per impression).

After becoming a trend and hit leader boards, you will want to build leverage for even further reach by sending this content to media outlets as publicity to encourage them to write about you to leverage their traffic distribution fire hose.

All of this then gets indexed in search engines where you again get to enjoy the SEO traffic distribution fire hose they provide too.

Of course, the exact details of how to do this are beyond the scope of this guide.

In summary, this step is about distributing content to gain reach by encouraging engagement.

Take Action

You made it…

You now have a solid strategy for social media marketing to generate more leads.

That’s the full Social Media Marketing Process, and it will be more than enough for you to get started on your own.

You can get the printed illustrated Process Map of this and 20 others for free, here

And if you’re serious about marketing and selling more, the logical next step is to contact me to help you do it yourself, have me do it with you, or have it all done for you.

This maybe the momentum you need to get great marketing and sales results.

Now let’s learn about The Sales Script Process.

Or do you simply want more like this?

Join below to be notified immediately about new content and more. No annoying daily emails and no spam – just good content when it’s posted.

The Marketing & Sales Processes: How Market And Sell Your Product, Service Or Solution

Orren Prunckun — Sat, 21 May 2016 23:31:49 +0000

Click here to embed this infographic.

Approximate read time: 14 minutes

The fundamental parts of marketing and sales are quite simple.

In order to effectively, consistently and predictably market and sell products, services, or solutions, particular marketing and sales processes should be followed step-by-step.

I have outlined several critical marketing and sales processes to help you market and sell products, services, and solutions.

Here they are…

STEP 1: The Human Purchasing Process;
STEP 2: The Market Research Process;
STEP 3: The Brand Creation Process;
STEP 4: The Marketing & Sales Pipeline Process;
STEP 5: The Marketing & Sales Communication Process;
STEP 6: The Content Creation Process;
STEP 7: The Lead Generation Processes;
STEP 8: The B2B Lead Generation Process;
STEP 9: The Partner Recruitment Process;
STEP 10: The Partner Co-Enrolment Process;
STEP 11: The B2C Lead Generation Process;
STEP 12: The Search Engine Optimization Process;
STEP 13: The Positive Publicity Process;
STEP 14: The Social Media Marketing Process;
STEP 15: The Sales Script Process;
STEP 16: The Sales Negotiation Process;
STEP 17: The Marketing & Sales Engagement Process;
STEP 18: The Marketing & Sales Launch Process; and
STEP 19: The Promotional Partner Launch Process.

Let’s begin with…

1) The Human Purchasing Process

…This is about how to navigate hardwired buying psychology to inform your marketing and sales.

This process lays the foundation for all processes that follow and helps you understand your prospects and customers.

This leads us to The Market Research Process…

2) The Market Research Process

…Once you have a foundation for all processes that follow and understand your prospects and customers, you need to understand The Market Research Process.

This part is about how to discover what your market wants and needs and how to use those findings in your marketing and sales.

Understanding their personas helps you enter the conversation your prospects and customers are having in their own mind.

This leads us to The Brand Creation Process…

3) The Brand Creation Process

..Once you have an understanding of processes for marketing and sales communication, you need to understand the Brand Creation Process.

This part is about how to evaluate and create or recreate an unforgettable brand.

It lays out the specific process for brand creation.

This leads us to The Marketing & Sales Pipeline Process…

4) The Marketing & Sales Pipeline Process

…Once you have an understanding of the conversation your prospects and customers are having in their own mind, you need to understand The Marketing & Sales Pipeline.

This part is about how to use a marketing & sales pipeline to market and sell more products, services and solutions to prospects and customers.

It also lays the structure and sequence to the rest of the processes.

This leads us to The Marketing & Sales Communication Process…

5) The Marketing & Sales Communication Process

…Once you have an understanding of the structure and sequence to the rest of the processes, you need to understand The Marketing & Sales Communication Process.

This part is about how to communicate with your prospects and customers at the various steps in a marketing and sales pipeline.

It also lays out the processes for this method of communication.

This leads us to The Content Creation Process…

6) The Content Creation Process

…Once you have an understanding of the brand creation process, you need to understand The Content Creation Process.

This part is about how to create powerful lead generating and lead converting marketing and sales content and increase the number of prospects, AKA marketing and increase the number of customers, AKA sales, AKA prospect conversion.

It lays out the specific process of content creation.

This leads us to The Lead Generation Processes…

7-14) The Lead Generation Processes

…Once you have an understanding of the process of content creation, you need to understand The Lead Generation Processes.

This part is about how to generate leads and increase the number of prospects, AKA marketing.

It includes:

The Digital Traffic Firehose Process;
The B2B Lead Generation Process, AKA Cold Email;
The Partner Recruitment Process, AKA Affiliates;
The Partner Co-Enrolment Process;
The B2C Lead Generation Process, AKA Advertising;
The Search Engine Optimization Process;
The Positive Publicity Process, AKA PR; and
The Social Media Marketing Process.

It lays out the specific process for each of these methods for generating leads.

This leads us to The Sales Script Process…

15) The Sales Script Process

…Once you have an understanding of the process for generating leads, you need to understand The Sales Script Process.

This part is about how to write irresistible sales communication to sell your process, services and solutions and increase the number of customers, AKA sales, AKA prospect conversion, increase the value of customer transactions, AKA upselling, and increase the number of customer transactions, AKA retention.

It lays out the specific process for creating sales scripts and how to handle sales objections and why prospects don’t take action on offers.

This leads us to The Sales Negotiation Process…

16) The Sales Negotiation Process

…Once you have an understanding of sales, you need to understand The Sales Negotiation Process.

This part is about how to overcome common sales objections.

It lays out the specific process for addressing these concerns.

This leads us to The Marketing & Sales Engagement Process…

17) The Marketing & Sales Engagement Process

…Once you have an understanding of the process for creating sales scripts, you need to understand The Marketing & Sales Engagement Process.

This part is about how to engage your prospects and customers to be loyal and encourage others to buy.

It lays out the specific process for engaging your prospects and customers.

This leads us to The Marketing & Sales Launch Process…

18) The Marketing & Sales Launch Process

…Once you have an understanding of the process for engaging your prospects and customers, you need to understand Marketing & Sales Launch Process.

This part is about how to launch a new product, service or solution successfully with no resources as well as how to launch with partners the right way by tying together Parts 1 to 8.

It lays out the specific process for launching a new product, service or solution.

This leads us to The Promotional Partner Launch Process…

19) The Promotional Partner Launch Process

…Once you have an understanding of the Marketing & Sales launch process, you need to understand how to leverage partners in the process.

This part is about how to launch a product service or solution with partners.

It lays out the specific process for launching with partners.

That sums up all The Marketing & Sales Processes.

Take Action

You made it…

You now have a solid overview of several critical Marketing & Sales Processes to help you market and sell you product, service or solution.

That’s the full Marketing & Sales Processes, and it will be more than enough for you to get started on your own.

This guide is designed as a choose-your-own-adventure, where you pick-and-choose what you want to understand and improve on in your marketing and sales.

You don’t need to consume it all from start to finish, but I encourage you to do, as you’ll be in a better position to market and sell more products, services and solutions.

So let’s start with some questions to help you decided where to start…

Then explore the guides for each process.

These will be more than enough for you to get started on your own.

Do you have too many customers?

If you do not have too many customers, this guide will help you get into a position where you can say yes!

How?

Answer the rest of the questions to find out…

If you do have too many customers, then this guide will help you get more revenue from them more often.

How?

Again answer the rest of the questions to find out…

Do you understand your prospects and customers, AKA market research?

If your answer is no, then you need to learn about Market Research and Human Purchasing Psychology.

If your answer is yes, then continue with the rest of the questions.

Do you want to increase your number of prospects, AKA lead generation, AKA marketing?

If your answer is no, then you need to learn about Marketing & Sales Pipelines, Marketing & Sales Communication, Brand Creation, Marketing Content Creation, Internet Traffic Firehoses and Marketing Lead Generation through Cold Email, Advertising, Partner Recruitment, Partner Co-Enrolment, Publicity and Social Media and Sales Conversion.

If your answer is yes, then continue with the rest of the questions.

Do you want to increase your number of customers, AKA prospect conversion, AKA sales?

If your answer is no, then you need to learn about Marketing & Sales Pipelines, Marketing & Sales Communication, Brand Creation, Marketing Content Creation and Sales Conversion.

If your answer is yes, then continue with the rest of the questions.

Do you want to increase the value and number of customer transactions, AKA up selling, next selling, down selling and cross selling?

If your answer is no, then you need to learn about Marketing & Sales Pipelines, Marketing & Sales Communication, Brand Creation, Marketing Content Creation and Sales Conversion.

If your answer is yes, then continue with the rest of the questions.

Do you want to increase your engagement with prospects and customers, AKA retention and loyalty?

If your answer is no, then you need to learn about Marketing & Sales Pipelines, Marketing & Sales Communication, Brand Creation, Marketing Content Creation and Sales Conversion, Sales Objections and Promotional Partner Launches.

If your answer is yes, then continue with the rest of the questions.

Do you want to increase prospect and customer satisfaction, AKA customer service, recommendations and referrals?

If your answer is no, then you need to learn about Marketing & Sales Pipelines, Marketing & Sales Communication, Brand Creation, Marketing Content Creation and Sales Conversion.

If your answer is yes, then continue with the rest of the questions.

Do you want to increase the success of new product, service or solution launch, AKA combining it all?

If your answer is no, then you need to learn about Marketing & Sales Pipelines, Marketing & Sales Communication, Brand Creation, Marketing Content Creation and Sales Conversion.

If your answer is yes, then these guides may not be for you…

You can get the printed illustrated Process Map of this and 20 others for free, here

And if you’re serious about marketing and selling more, the logical next step is to contact me to help you do it yourself, have me do it with you, or have it all done for you.

This maybe the momentum you need to get great marketing and sales results.

Now let’s learn about The Human Purchasing Process.

Or do you simply want more like this?

Join below to be notified immediately about new content and more. No annoying daily emails and no spam – just good content when it’s posted.

The Definitive Digital Marketing & Sales Manual: How To Market And Sell Online

Orren Prunckun — Sat, 21 May 2016 23:30:18 +0000

This is the definitive training on everything you need to know about digital marketing and sales.

Some of the things you will learn in this guide include:

How market & sell your product, service or solution;
How to navigate hardwired decision psychology to inform your marketing & sales;
How to discover exactly what your market wants & needs and how to use those findings in your marketing and sales;
How to evaluate, elect & embody an unforgettable brand;
How to use a marketing and sales pipeline to market and sell more;
How to communicate with prospects and customers at the various steps of a marketing and sales pipeline;
How to easily and quickly create powerful and original lead generating and converting marketing and marketing and sales content;
How to leverage more internet traffic than your server could possibly handle;
How to generate qualified B2B leads from cold emails so you can predictably grow your business;
How to get joint ventures & affiliates who can generate leads for your brand;
How to generate cheaper yet more targeted and qualified leads;
How to generate qualified B2C leads from digital ads so you can predictably grow your business;
How to get free website traffic from the search engine firehose;
How to generate positive publicity for free;
How to generate leads through engaging social media content;
How to write irresistible sales communication to sell your products, services and solutions;
How to handle purchasing concerns;
How to effectively, predictably and consistently communicate with customers to increase the value, number and frequency of purchases to grow your business;
How to successful launch a new product, service or solution with no resources;
How to launch a product, service or solution with partners the right way;
Why these topics are is important for understanding your prospects and customers, increasing the number of prospects, increasing the number of customers, increasing the value of customer transactions, increasing the number of customer transactions, increasing the engagement of prospects and customers to buy more and increasing the success of new product, service or solution launches;
How to take immediate action on these topics;
What results are possible after taking action;
And that’s just the tip of the iceberg…

This is waiting for you.

Join Orren Prunckun as he teaches you all of this and much, much more!

My Story & Why You Should Listen To Me

You’ve finally found it…

This guide is designed for many types of people:

The beginners who have no idea where to start with marketing and sales content;
The intermediates who are familiar with marketing and sales but want a refresher on the foundational principles of marketing and sales; and
The advanced who what to take the marketing and sales to the next level.

Think of this like a playbook.

Many brands which are looking to create more customers are stuck.

They are stuck somewhere in the process of getting their product, service or solution into customers hands.

It’s true that they all want to get an edge over their competitors.

This guide is here to help you master that edge.

There is so much to learn and so much to do, it can feel overwhelming.

And who can blame them…there are many steps needed.

It’s a situation seen over-and-over…

So why should you believe me?

I am a sought after marketing and sales expert who can help you with improving Lead Generation, Sales Conversion & Customer Engagement.

I have spoken, facilitated, emceed, chaired and panelled at universities, corporates, conferences and events.

My specialist skill set is the ability to launch new products, services or solutions and make them successful with minimal cost.

…$1 million+ of free publicity in 18 months.

That reads like a scammy late night infomercial.

But the secret to any marketing campaign that I build is getting people into a massive buying frenzy by talking to emotional drivers and delivering a remarkable product, service or solution that adds 10x value to their lives.

Many years ago, I was getting nowhere fast in marketing and sales.

I reached a point where I needed to be able to effectively market and sell any product, service or solution.

I did not have access to a big marketing budget, but I understood its fundamental role in producing success.

I decided to learn everything I could about marketing.

I read a lot of books and I tried a lot of things, but most of it was useless.

When I first started, one of the most important things I did was model myself and learn from people who had “been there, done that” and were already having the kinds of success I wanted.

It saved me what I estimate to be years of time and effort.

I learned marketing inductively, from the ground up.

After a while, and a lot of trial and error, things started to turn around and it started to all make sense and I started to be able to get incredible outcomes on a regular basis.

I know what works and what does not and ignore all the irrelevant “shoulds” and “ought tos” and get to the heart of what has effect and impact in getting results.

It means I think laterally and critically and use only what works.

After discovering this I started to distil the things I learned into a repeatable process and I was then able to do this on a regular basis for others.

All of this has attracted additional customers and most of all additional profit.

The good news is it is all achievable and I can help you do the same.

It’s based on the following philosophy:

Everything in business is about marketing and sales and you don’t need to spend a lot of money to get ahead of 99% of your competition.

But you need to be smart and base what you do on timeless, scientific marketing principles.

This guide is here to help you master all the marketing and sales processes.

And by processes I really mean…

A blueprint.

It’s a blueprint that reflects how many brands have successful marketed and sold products, services and solutions.

And it’s the blueprint I use each-and-every-time.

The good thing is that this blueprint works for anyone looking to market and sell.

It’s for:

Small or corporate businesses;
Personal brands and causes;
Products, services or solutions;
B2B or B2C;
Digital or physical businesses;
Physical and digital variations; and
Anything in between.

It’s for any brand which wants to make more money, more often.

If it is sold via direct sales and distribution channels you can bet it will work.

Best of all, it’s for you!

This blueprint is effective because it leverages buying psychology.

There are only a few ways to market and sell:

Understanding your prospects and customers;
Increasing the number of prospects, AKA marketing;
Increasing the number of customers, AKA sales, AKA prospect conversion;
Increasing the value of customer transactions, AKA upselling;
Increasing the number of customer transactions, AKA retention;
Increasing the engagement of prospects and customers to buy more, AKA referrals ; and
Increasing the success of new product, service or solution launches.

If you can effectively market and sell your product, service or solution, then you will be able to take advantage of all of these benefits.

However, if you cannot effectively market and sell your product, service or solution, then you will continue to battle against your competitors who are likely doing the same thing.

I call it The Definitive Digital Marketing & Sales Manual.

The blueprint puts a field tested and proven framework around this.

Read this guide slowly.

Read this many times and memorize it.

This is the digital marketing & sales blueprint very few know about…

If you plan to execute this manual, you’ll need to reference it often.

When you’re learning new tactics, you’ll need to constantly remind yourself of this guide.

Otherwise, you’re wasting time.

THIS IS A WARNING: there is little value in understanding each process in-and-of itself.

There is enormous value in understanding how to apply an individual process with all the other processes.

Pay close attention – I am about to reveal the exact process used to successful market and sell, products, services and solutions in multiple niches markets and mainstream verticals including…

Web and mobile apps;
Videos;
Books;
Venues;
Gadgets;
Events;
Communities;
E-commerce sites;
Startups;
Information products, services or solutions;
Training, coaching and consulting;
Digital products, services or solutions; and
Physical products, services or solutions.
To name a select few.

Now let’s learn about The Marketing & Sales Processes.

Top Tips For Successful Product Launches

Orren Prunckun — Thu, 01 Oct 2015 02:30:20 +0000

Approximate read time: 21 minutes

Okay, so I know what you are thinking…

You want to know how to plan a successful product launch.

So I asked 5 people who have been involved in successful product launches…

“What immediate next actions should someone take to gain momentum with their product launch?”

Their answers may surprise you!

Without further ado, let’s meet the product launch panel:

Miriam Castilla

International Best Selling Book in 4 Months

Miriam Castilla is the Adelaide based International Best Selling author of Today’s Woman.

“I think the answer is a little bit what my book teaches people which is number 1 start with ‘why’. Why I’m a huge fan of Simon Sinek so you’re probably familiar with his TED talk on Start With Why but I’ve sort of used to hybrid version of the in what I teach though. If you don’t know why you’re doing it in the first place don’t even bother. SO you need to get really clear on why do you want to write a book what’s it going to do for you? Is it going to help your business? Is it going to allow you to grow your existing business, tap into new markets, get really, really clear on why you want to write that book.

Number 2 – Get your head space right because it does take you by surprise as to how many self- limiting beliefs you’re going to bump into on the journey so make sure you really believe in what you do and you’re passionate about it and you know your stuff and you’ve got that complete and utter self-belief and then really decide at what level you want to do it. So do you want to do just a small cheap print run and just use it as a bit of a value add you know maybe as a free giveaway to your customers or something like that? Do you want to go larger scale? Do you want to go global with it? And I think the bigger scale you want to go to the more important it’s gonna be to go down a more traditional, having a publishing control it making sure it is s top quality product. So the level that you want to get to will determine the route of the book publishing that you’ll chose.”

Joseph Chehade & Bartosz Kowalski

$300,000 In Capital On Kickstarter In 45 Days

Joseph Chehade & Bartosz Kowalski are the Adelaide based Founders of Uamp. Uamp, or you amplify, is a link between your music player and your headphones.

“The 1st step is to create something that people want and one of the easiest ways to do that is that something that you want? I guess that is the 1st starting point it is easier to create a product that you yourself want and that’s the mistake that we made with our 1st product Umidi is we said “people who want this, people will want that” but we never built a controlled for ourselves to DJ with, so that should have been the first red flag for us. Once you have got that do something as quickly as you can that addresses that problem and then creating a video and getting it out on Kickstarter because there I no real cost to you and make if you succeed you can deliver and I guess that’s all there is just deal with the product and prototype because you can adjust the problem and then create a video and have a Kickstarter page.”

David Truong

1,000,000+ App Downloads And 10,000,000+ Plays In 2.5 Years

Bio David Truong is the Founder and CEO of educational games company Redu.us (Previously Broccol-e-games and Bitzerland.)

“The first thing would be to write down a few problems that they are already passionate about. And that could be on producing a game it might be. I have five minutes every morning when I’m at the bus stop and I have nothing to do. And all the games suck and I want something to do or a certain problem with that and that they are passionate about. So, writing that down and may be a few of those. And then once they’ve got some of those problems and thinking about does an app or mobile device suit this sort of thing. But those are probably the first few steps. Once I’ve got that, then they can start sketching out how it looks and how it feels and that is when you go to a developer or trying to mock it up yourself or create it yourself.”

David Bartholomeusz

$3,000,000 A Year User Community Driven Business In 12 Months

David Bartholomeusz has grown 3 bricks & mortar businesses in the hospitality industry with zero bank or investor finance.

So the first action to take I think is just flipping the script on what you are doing and going “who is doing this really, really well, and how can we be a little bit different? Not the opposite, but how can we be a little bit different?” So, I’m thinking in acne space, it could be something as simple as a different type of applicator. That to me, if someone came to me and said “I have this new acne solution that is better,” I’d be well like “that is interesting go away from me.” But if they say, “hey Dave, I’ve got this new bottle, for the same acne cream” that would probably actually interest me more because a revolutionary new acne formulation is first of all something a bit controversial to bring into the market, it is going to be something that has investment on the front end as a pharmaceutical. But a new applicator or just a new container, to me that is something that we can very quickly deliver to market and go “hey we are in phase one.” Let’s just see who naturally pulls this off the shelf? Let’s just put up a landing page and go “hey check it out.” This is the same stuff that you have been using for the last 20 years, now come in a brush instead of a tube. Let’s just pop a landing page up and see if people tap on that and give us their details. That is something we can do for $600. We don’t need to get a new patient.

Ella Macintyre

100,000 Viral Video Views In 72 hours

Ella Macintyre is the Producer of Marketing and Distribution at Epic Films and the Marketing and Head of Marketing at Mighty Kingdom, a mobile app development agency in Adelaide, Australia.

“They really need to test their idea, they need to think about it and go, does it have the qualities of a viral video? Does it have something that I think can capture an audience, my audience? From there definitely find out where your audience is, that’s the biggest thing, if you don’t already know and spend time really learning your audience learning what they like, what they dislike, when they are online, when they are not online, who the influencers are in that audience as well like that’s a really big one as well obviously blogs and things and influencers for Wastelander Panda that maybe not necessarily the case for the other ones. Actually just going back I think people sort of forget what an influencer is like they’ll just blindly tweet beyond getting to ask every tweeter like that’s not just going to happen think about it in a much more sort of realistic terms you know, somebody with 500 Twitter followers might not be you know the best, you know the most ideal candidate but they might 500 followers at least have 500 followers themselves, so sort of think much more I guess don’t shoot for the stars right away you can do it from there and create some social group again with some smaller outlets that’s something that can be taken to a wider audience and I’d say also just know that audience and have that audience view the plan before you even get the video cut and edit, like shot and cut, know what you’re going to do with it so when its done you can go right, these are people we contact, this is our story, this is the story that we’re telling and these are the people we’re telling it to.”

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