"How To Benefit From One Of The Most Powerful Marketing Tools Invented..."

That's right. You read correctly.

What is it?

Content.

Informational & educational content is arguably one of the most powerful marketing tools ever invented, but most people get it completely wrong!

For example, they choose to do webinars, when blogging is really their unique secret sauce.

Who could blame them? There is so much misinformation and bad advice out there.

Effective content is priceless for any business as it:

Is the definitive differentiator, positioning tool and competitive advantage for selling almost all types of products and services (you should sell the Lamborghini not the Fiat);

Starts a conversation, establishes a relationship, builds trust and likeability, encourages reciprocity and adds value all before your prospect takes out their wallet (marriage proposals rarely happen on the first date);

Demonstrates expertise, authority, proof, credentials and credibility, without having to self-aggrandize (a book is now the contemporary business card);

Gives you a non- self-promoting excuse to follow-up with prospects (research show they need 7 interactions on average before they buy); and

Helps establish the true value of what you sell, makes prospects more likely to buy, buy more often and refer a friend (humans only understand value by comparing it to non-financial currencies).

Each of us has strengths and weakness in the way we communicate information.

However, the recipient of that communication has their own preferences for how they receive, interpret and retain information.

We can increase the chances reception, interpretation and retention happening through being deliberate in the way we communicate information to them.

So how do you determine the type content to create for your prospects and customers?

Tick the statements (multiple choice) that apply to you and discover the exact type and combination of content you should be creating and the ones you shouldn't out of the smorgasbord of content options.

Your Personal Preferences:

Do you best think on your feet?
Is your best thinking done when prepared?
Are you good at/like presenting?
Are you good at/like talking?
Are you good at/like writing?

"How To Benefit From One Of The Most Powerful Marketing Tools Invented..."

Your Personal Preferences:

Recommended Types Of Content To Create: