Evergreen Publicity Angles

• Assemble a press kit;
• Create a publicity stunt;
• Write an advice column/guest articles/opinion piece;
• Compile case studies;
• Create “how to” guides;
• Participate in a radio phone-in;
• Give a scoop or exclusive;
• Challenge the status quo, or create conflict, controversy or criticism;
• Create interesting advertisements;
• Offer research, statistics or big data;
• Provide an analysis or prediction;
• Reveal survey or poll results;
• Issue a report;
• Awards won or ceremonies hosted;
• Host a debate;
• Recent funding won;
• New or household name users, customers and clients;
• First to market;
• Sponsor events, awards and speeches;
• Create a movement or name a day;
• Mobilize leaders to give back to beginners;
• Provide expertise;
• Produce sky writing;
• Collaborate on a panel or press release;
• Attempt a world record or world first;
• Leak information or tips;
• Appoint fellows or ambassadors;
• Put on a red carpet event;
• New product launches;
• Host an opening;
• Tell all story;
• Milestones or anniversaries;
• Charity support;
• Organization expansion or growth;
• New contracts won;
• New executive appointments;
• Partake in a competitive debate;
• Knowledge of seasonal trends or news;
• Hold a competition;
• Write a book, publication or white paper;
• Back an issue or campaign;
• Host an event;
• Make a speech or talk;
• Organize an industry conference; and
• Establish a scholarship program;
• And many more…

Evergreen Publicity Guidelines

• Interesting, exciting or attention grabbing;
• Talkability, shareability or viral;
• Reactability;
• Reason to care;
• New, current, regency, timely and active;
• Timeliness;
• Significant, prominence, or notability;
• Gossip;
• Confronting;
• Audience relevance;
• Specific;
• First or original;
• Human centric;
• Different or Unique;
• Absurdity, random, unusual, unexpected, odd or surprising;
• Extremes;
• Changes;
• Unresolved;
• Consequences;
• Topical;
• Size or frequency;
• Proximity;
• And many others…