Marketing Workshop

I’ll be sharing everything I know on generating leads and prospects: leads are the life blood and oxygen to business. Without leads, there are no prospects. Without prospects, there are no customers. Without customers there is not revenue. And without revenue there is not business. But there is no revenue without sales.

This workshop will explore everything you need to know and more about marketing! It is in hackathon format. A hackathon is an event in which participants work on their business intensively for a short period of time. Hack or hacking from the word hackathon, shouldn’t be confused with gain unauthorized access to systems or writing software. In this context, it refers to creating shortcuts that increase output and outcomes. Hackathons are short events that are low-risk, yet high-yield. A hackathon forces participants determine where they are at, what marketing problems they need solve and then solve them in real time. There is hustle, urgency, sense of purpose, resourcefulness, creativity, agility and speed to market, all without “betting the farm.”

This is NOT a lecture (me delivering information) a NOR seminar (me delivering information plus discussion.) It has a small amount of information delivered, including theory, case studies and role-plays – enough for you (with me helping and answering any questions) to take that and create a step-by-step plan of attack in the workshop that you can implement after.

On completion of this hackathon students will be able to:

  • Create a customized marketing methodology for their brand;
  • Apply that marketing methodology to their brand;
  • Create customised marketing communication for their brand;
  • Apply that marketing communication to their brand;
  • Create customise marketing content for their brand;
  • Apply cold outreach methodology to their brand;
  • Create marketing partnerships for their brand;
  • Create marketing advertisements for their brand;
  • Apply search engine optimization methodology to their brand;
  • Create positive publicity for their brand;
  • Apply social media marketing methodology to their brand;
  • Apply networking lead generation methodology to their brand; and
  • Create referrals for their brand.

>>>WHAT YOU’LL LEARN<<<

MODULE 1: Marketing 101

The purpose of this module is to introduce students to marketing fundamentals. At the end of this session students will know:

  1. How To Leverage More Internet Traffic Than Your Server Could Possibly Handle;
  2. How To Master 1 Marketing Channel At A Time;
  3. The 4 Types Of Leads;
  4. Are The Only 2 Ways To Get Leads?;
  5. Is Outbound And Inbound Lead Generation Really The Same?; and
  6. Lead Temperature: How To Effectively Communicate With Different Lead Types.

MODULE 2: Marketing Communication

The purpose of this module is to introduce students to marketing communication. At the end of this session students will know:

  1. How To Communicate With Prospects And Customers At The Various Steps Of A Marketing And Sales Pipeline;
  2. How To Effectively, Predictably And Consistently Communicate With Customers To Increase The Value, Number And Frequency Of Purchases To Grow Your Business;
  3. What The Dual Consumption Path Is;
  4. Why Fonts Matter With Readability;
  5. The User-Customer Triangle;
  6. There Is Communication And What Is Added A Communication And Both Are Very Different;
  7. A Confused Prospect Never Buys;
  8. How To Use Alternative Modalities to Increase Sales; and
  9. How Language Matters In Persuasion.

MODULE 3: Marketing Content

The purpose of this module is to introduce students to marketing content. At the end of this session students will know:

  1. Why Marketing Is About Education;
  2. He Who Can Does; He Who Cannot, Teaches;
  3. Why You Should Communicate How Your Product, Service Or Solutions “Black Box” Works;
  4. Why Should You Not Do-It-For Your Customers;
  5. How To Easily And Quickly Create Powerful And Original Lead Generating And Converting Marketing And Sales Content;
  6. How To Benefit From One Of The Most Powerful Marketing Tools Invented;
  7. How To Micro Test Content; and
  8. How To Translate Your Content And Sales Scripts Into Video.

MODULE 4: Cold Outreach

The purpose of this module is to introduce students to cold outreach. At the end of this session students will know:

  1. How To Generate Qualified B2B Leads From Cold Emails So You Can Predictably Grow Your Business.

MODULE 5: Social Media

The purpose of this module is to introduce students to social media marketing. At the end of this session students will know:

  1. How To Generate Leads Through Engaging Social Media Content;
  2. How To Grow Your Social Media Accounts;
  3. Why Use Instagram?;
  4. How to Grow Your Instagram Followers;
  5. How To Generate Leads On LinkedIn; and
  6. Astroturf Marketing – An Exposé Into The Dark World Of Social Media Swindlers, Scammers & Shams.

MODULE 6: Networking

The purpose of this module is to introduce students to networking for leads. At the end of this session students will know:

  1. How To Meet People And Start Conversations Via Networking;
  2. How To Make Cold Email Introductions That Benefit All Parties;
  3. How To Give An Introduction For Other The Right Way;
  4. How To Set Up A Successful Facebook Group; and
  5. How To Set Up Community.

MODULE 7: Referrals

The purpose of this module is to introduce students to generating referrals. At the end of this session students will know:

  1. How To Get High Value Referrals From Prospects & Customers For Your Product, Service Or Solution;
  2. How To Keep Secrets For More Brand Sharing.

MODULE 8: Exhibition Stands

The purpose of this module is to introduce students to Exhibition Stands. At the end of this session students will know:

  1. How To Setup An Exhibition Stands So People Don’t Run For the Hills.

And based on that, you’ll leave with lead generation plans for the following:

  • Inbound marketing;
  • Outbound marketing;
  • Content marketing;
  • Communication sequence;
  • Cold outreach marketing;
  • Social media marketing;
  • Networking;
  • Referral marketing;
  • Exhibition stands.

>>>WHAT YOU GET<<<

The in-person hackathon version will be a 3.5-hour group workshop which includes:

  • 8 content Modules; and
  • 8 printed Module Worksheets.

>>>THE VALUE<<<

When I first started working in marketing and sales, one of the most important things I did was model myself and learn from people who had been there, done that and were already having the kinds of success I wanted. It saved me what I estimate to be years of time and effort; if you were to try to figure all this out on your own through trial and error it would probably take more than a year or so. I have been through the learning curve and the tuition cost is nowhere the opportunity cost of spending your time. You will get all that knowledge and experience for a fraction of that cost. Of course I wish I could have bought this knowledge, insight and experience for this price when I started. And I know that you will be glad you made this investment – you are buying money at a heavy discount!