Frank Kern once said says: “You can’t catch a whale with minnow bait.”

He then went on to say: “whales eat whale bait.”

And obviously, minnows eat minnow bait.

Give a whale minnow bait, and they won’t eat.

Get a minnow, whale bait, and they won’t eat ether.

You need to give each matching bait, or they won’t bite.

A Google search of what types of bait you should give prospects range from:

• Case studies;
• Cheat sheet;
• Competitor list;
• Coupons;
• Guide;
• Process map;
• Quiz;
• Resource list;
• Success stories;
• Test;
• Testimonials;
• Tool;
• Etc…

There is nothing inherently wrong with these, but they are generic bait for generic prospects.

You certainly can’t catch a specific prospect with generic bait.

And what I mean by specific prospect, is your dream customer – the ones that are most likely to buy.

A potential customer, who has all the criteria that makes them great….

One thing they all should have in common is they are problem and solution aware, and unhappy with the current market offering.

So, what is matching bait for this dream customer?

What is the matching bait for prospects who are only solution aware?

What is the matching bait for prospects who are problem aware?

What is the matching bait for prospects who are problem unaware?

All prospects are not created equal…

Each of these “minnow”, need different types of bait.

You need the best bait for the right type of prospect!

[content_upgrade id=5107]Get the list of matching bait for each type of prospect here[/content_upgrade].