Web3 makes everyone a platform of their own.
*A platform being a surface (intangible in this case) on which people or things can stand.
Those things are tokens.
Those people are crypto wallets.
Crypto wallets are the keys to those tokens.
Users own and will likely hold (in Web3.5) their tokens and access them via the wallet.
Tokens become are data (that each person will own as intangible personal property.)
Users/crypto wallets will issue their own tokens.
Or they will acquire other tokens.
That token, the data, the platform, is the building block that things can happen on.
Because tokens are owned by someone, that owner is more likely to invest in it, but like real and intellectual property pre-Web1.
A user/crypto wallet will be able to easily bring their intangible property with them wherever they go online or offline.
Currently crypto wallet QR codes wil be scanned in-person to see what tokens/data a person holds in various places.
However, like this example, users will be in control of who has access.
Don’t want to give access, then don’t show your crypto wallet QR code.
Likewise, online, don’t want to give access, then don’t connect your crypto wallet to the Web2 site.
The user/crypto wallet allow others to access their tokens/data on their terms – as long as the terms favour them!
This doesn’t exist in the Web2 world – just think about how much you are giving away with cookies, tracking pixels, click data etc.
this will create hyper-personalization.
Connecting a wallet to a Web2 site will scan the wallet for past and current NFT holdings, run it through AI and give you the overall theme this person is into.
Why would you want this?
You can tailor offerings or image or simply written copy to an individual based on what they like, own and are into.
A marketers dream!
But, you’re probably still stuck on thinking NFTs are just images of cartoon Monkeys with Bananas up their asses.
They aren’t and you’re being distracted by click-bait headlines.
But I’ll see you in a few years when iOS 20-whatever fucks up your targeting and you need really rich 1st person data.
The site won’t be free then and I’ll make you to fire a cannon full of money at my office to use it 😉