The vast majority of brands use some form of marketing & sales technology:

• Website builders;
• Email automation;
• Shopping carts;
• Payment gateways;
• Analytics;
• Digital Advertising;
• Ad nausea…

Marketing technology was supposed to make life easier.

It was supposed to speed up and automate tedious marketing and sales jobs.

Yet, on the whole, the self-serve marketing technology market has mostly failed in delivering its promise.

Its promise was to make marketing and sales quicker and easier.

Why is this the case?

The marketing and sales technology landscape is complex.

There are over 6800 marketing and sales technologies that have been reported on the market.

6800, creates a paradox of choice.

The paradox of choice states that more choice creates decision paralysis.

Which marketing and sales technology should people use in their marketing and sales?

How should they use that marketing and sales technology?

How does that marketing and sales technology fit into their overall marketing and sales strategy?

Do they have an overall marketing and sales strategy?

Etc, etc.

With complexity comes the need for simplicity.

And what I have done is created a list of my favourite marketing and sales software and [content_upgrade id=5168]you can get the list of them here.[/content_upgrade]