The Magnetic Marketing Hackathon

I’ll be sharing everything I know on generating leads and prospects: leads are the life blood and oxygen to business. Without leads, there are no prospects. Without prospects, there are no customers. Without customers there is not revenue. And without revenue there is not business. But there is no revenue without sales.

This workshop will explore everything you need to know and more about marketing! It is in hackathon format. A hackathon is an event in which participants work on their business intensively for a short period of time. Hack or hacking from the word hackathon, shouldn’t be confused with gain unauthorized access to systems or writing software. In this context, it refers to creating shortcuts that increase output and outcomes. Hackathons are short events that are low-risk, yet high-yield. A hackathon forces participants determine where they are at, what marketing problems they need solve and then solve them in real time. There is hustle, urgency, sense of purpose, resourcefulness, creativity, agility and speed to market, all without “betting the farm.”

This is NOT a lecture (me delivering information) a NOR seminar (me delivering information plus discussion.) It has a small amount of information delivered, including theory, case studies and role-plays – enough for you (with me helping and answering any questions) to take that and create a step-by-step plan of attack in the workshop that you can implement after.

On completion of this hackathon students will be able to:

  • Create a customized marketing methodology for their brand;
  • Apply that marketing methodology to their brand;
  • Create customised marketing communication for their brand;
  • Apply that marketing communication to their brand;
  • Create customise marketing content for their brand;
  • Apply cold outreach methodology to their brand;
  • Create marketing partnerships for their brand;
  • Create marketing advertisements for their brand;
  • Apply search engine optimization methodology to their brand;
  • Create positive publicity for their brand;
  • Apply social media marketing methodology to their brand;
  • Apply networking lead generation methodology to their brand; and
  • Create referrals for their brand.

>>>WHAT YOU’LL LEARN<<<

MODULE 1: Marketing 101

The purpose of this module is to introduce students to marketing fundamentals. At the end of this session students will know:

  1. How To Leverage More Internet Traffic Than Your Server Could Possibly Handle;
  2. How To Master 1 Marketing Channel At A Time;
  3. The 4 Types Of Leads;
  4. Are The Only 2 Ways To Get Leads?;
  5. Is Outbound And Inbound Lead Generation Really The Same?; and
  6. Lead Temperature: How To Effectively Communicate With Different Lead Types.

MODULE 2: Marketing Communication

The purpose of this module is to introduce students to marketing communication. At the end of this session students will know:

  1. How To Communicate With Prospects And Customers At The Various Steps Of A Marketing And Sales Pipeline;
  2. How To Effectively, Predictably And Consistently Communicate With Customers To Increase The Value, Number And Frequency Of Purchases To Grow Your Business;
  3. What The Dual Consumption Path Is;
  4. Why Fonts Matter With Readability;
  5. The User-Customer Triangle;
  6. There Is Communication And What Is Added A Communication And Both Are Very Different;
  7. A Confused Prospect Never Buys;
  8. How To Use Alternative Modalities to Increase Sales; and
  9. How Language Matters In Persuasion.

MODULE 3: Marketing Content

The purpose of this module is to introduce students to marketing content. At the end of this session students will know:

  1. Why Marketing Is About Education;
  2. He Who Can Does; He Who Cannot, Teaches;
  3. Why You Should Communicate How Your Product, Service Or Solutions “Black Box” Works;
  4. Why Should You Not Do-It-For Your Customers;
  5. How To Easily And Quickly Create Powerful And Original Lead Generating And Converting Marketing And Sales Content;
  6. How To Benefit From One Of The Most Powerful Marketing Tools Invented;
  7. How To Micro Test Content; and
  8. How To Translate Your Content And Sales Scripts Into Video.

MODULE 4: Cold Outreach

The purpose of this module is to introduce students to cold outreach. At the end of this session students will know:

  1. How To Generate Qualified B2B Leads From Cold Emails So You Can Predictably Grow Your Business.

MODULE 5: Partnerships

The purpose of this module is to introduce students to marketing partnerships. At the end of this session students will know:

  1. How To Get Joint Ventures And Affiliates Who Can Generate Leads For Your Brand;
  2. How To Reduce Risk For Marketing Partners;
  3. How To Leverage Others For Prospects And Customers.

MODULE 6: Advertisements

The purpose of this module is to introduce students to advertisements. At the end of this session students will know:

  1. How To Generate Qualified B2C Leads From Digital Ads So You Can Predictably Grow Your Business;
  2. How To Not Make An Ad Look Like An Ad;
  3. What Is An Advertising Creative;
  4. Ads & Gated Offers; and
  5. How To Not Create Ads.

MODULE 7: Search Engine Optimization

The purpose of this module is to introduce students to search engine optimization. At the end of this session students will know:

  1. How To Get Free Website Traffic From The Search Engine Firehose;
  2. How Adult Entertainment Pioneered Internet Marketing & Sales;
  3. Backward Vertical Integration; and
  4. How To Dominate Search Engine Rankings Without On Or Off-Page Content.

MODULE 8: Publicity

The purpose of this module is to introduce students to PR and publicity. At the end of this session students will know:

  1. How To Generate Positive Publicity For Free;
  2. How To Create, Illustrate and Leverage Memorable Messages Through Publicity Stunts;
  3. How To Market With Restricted Channels; and
  4. How Fake News Is Created.

MODULE 9: Social Media

The purpose of this module is to introduce students to social media marketing. At the end of this session students will know:

  1. How To Generate Leads Through Engaging Social Media Content;
  2. How To Grow Your Social Media Accounts;
  3. Why Use Instagram?;
  4. How to Grow Your Instagram Followers;
  5. How To Generate Leads On LinkedIn; and
  6. Astroturf Marketing – An Exposé Into The Dark World Of Social Media Swindlers, Scammers & Shams.

MODULE 10: Networking

The purpose of this module is to introduce students to networking for leads. At the end of this session students will know:

  1. How To Meet People And Start Conversations Via Networking;
  2. How To Make Cold Email Introductions That Benefit All Parties;
  3. How To Give An Introduction For Other The Right Way;
  4. How To Set Up A Successful Facebook Group; and
  5. How To Set Up Community.

MODULE 11: Referrals

The purpose of this module is to introduce students to generating referrals. At the end of this session students will know:

  1. How To Get High Value Referrals From Prospects & Customers For Your Product, Service Or Solution;
  2. How To Keep Secrets For More Brand Sharing.

And based on that, you’ll leave with lead generation plans for the following:

  • Inbound marketing;
  • Outbound marketing;
  • Content marketing;
  • Communication sequence;
  • Cold outreach marketing;
  • Marketing partnership;
  • Positive publicity;
  • Social media marketing;
  • Networking; and
  • Referral marketing.

>>>WHO THIS IS FOR<<<

Anyone who is looking to get more leads and prospects either for their current or new business, brand, product, service or solution etc. and:

  • You have no idea where to start with marketing or lead generation; or
  • You have tried and failed at marketing or lead generation previously and not sure what else to do; or
  • You want to take your marketing or lead generation to the next level.

If any of these describe you and you want to tell your story, you’ll definitely want to be a part of this course.

>>>WHAT YOU GET<<<

The in-person hackathon version will be a 4-hour group workshop which includes:

  • 11 content Modules;
  • 11 printed Module Worksheets;
  • Access to the Private Facebook Group; and
  • Other unadvertised bonuses on the day.

OR

The online hackathon version will be a 4-week online workshop which includes all of the above PLUS:

  • The opportunity to ask as many questions about the core modules as you like; and
  • Access to four streaming audio answer modules, each week for four week, so that you are clear on all the training presented.

>>>ONLINE VERSION – FREQUENTLY ASKED QUESTIONS<<<

What will I be doing each week?

You will get approximately 45 minutes of recorded streaming content each week for 4 weeks plus the opportunity to ask questions based on each weeks content so you understand and so you can implement immediately. This content is broken into theory, how-to and step-by-step action, as well as answers to questions you have of the previous content or on any hurdles you are facing. I’ll also ask you each week to report on the actions you took and will take so you are best positioned to get results – I don’t want this to be a course you never start – you spent the money and I want you to get 10x the tuition fee in value. This check-in will be on 1) the work you did the previous week, 2) what you achieved the previous week, 3) what you will do the next week, and 4) what you goals are the next week.

How much time will I need to set aside?

Besides the teaching, the actual hands on work should only take you about an hour each week – but like everything in life; the more you do; the better results you may get. But, the bare minimum is about 4 hours over the whole course.