What if you simply don’t have time to learn publicity through trial and error, don’t want to implement a publicity campaign yourself or simply want publicity fast, with no effort?
Get a publicist to get it done-for-you!
I will implement and execute a publicity campaign for you from start to finish that will result in a news story being aligned with your overall publicity objectives so you get the attention you deserve.
Here is what you get in the Done-For-You Publicity service:
- A Story Plan will outline key messages – hook, headline, angle, any risks & ways to mitigate them so that you are comfortable with the public message moving forward and the right stories get the right coverage with the right outlets without vanishing into obscurity;
- Story Pitching & follow-up will deliver the story to desired outlets so that they are aware of the interesting and newsworthy things you are doing;
- Story Development will develop the who, what, where, when, why, how, background, photo opportunity, sources and credibility to the story further (with your input) from the initial idea, have a press release written and distributed to interested outlets so that they have all the information they need to tell their audience the interesting and newsworthy things you are doing;
- Story Coordination will coordinate the photo opportunities and interview, so that you can have your photo taken and do the interview stress-free; and
- Story Evaluation will outline the metrics and analytics (the number of outlets pitched, the number of outlets interested, the number of outlets published and pitch conversion rate), deliver of published media clippings for your records (PDF or PNG format), calculate approximate advertisement rate equivalent (if you were to purchase the same space in advertising inventory and complete any follow-up and monitoring so that you can evaluate the publicity campaigns success.
AUD $425
