Imagine you purchased a product for $100,000.
Let’s pretend that 0.25% of that product was defective.
Let’s also pretend that you contacted the supplier to let them know about that.
Let’s then pretend that the supplier ignored your feedback and never addressed it.
You’d be pissed, right?
Let’s stop pretending…
That was Supermarket X to me.
The only time I have ever had food poisoning was from eggs (which were still within their used by date) I had bought from Supermarket X.
It’s surprising because I have travelled throughout the world including many developing countries where I have eaten street food, and I’ve never been food poisoned from that.
In addition, I have purchased chicken breast (again which was still within it’s used by date) on multiple occasions from Supermarket X and opened it to find it spoilt.
Not only that, but I have left the last bag of food on the checkout multiple times, because of the way your packing system is designed: the operator places the bag down and immediately asked me to pay – I don’t have time to put that last bag in my trolley, so by the time I have finished paying etc., I have forgotten the bag, and it’s not at eye height (I’m tall) to remind me.
And when I go back to get it, it has been put back on the shelves, never to be seen again.
If you piss a customer off, they move from an…
- Evangelist;
- Enthusiast;
- Endorser; or
- Evaluator.
…To an Enemy really quickly.
If you don’t convert an Enemy back to either of those, you lose them forever.
And they tell their friends.
I told Supermarket X s about the eggs, chicken and checkouts and I never heard back from them.
You know that saying that goes like this: “do something and it says one thing about you, how someone responds says everything about them.”
Supermarket X has played their hand.
I have to eat, so I’ll be purchasing “product” again for the rest of my life.
What I do know is that I’ll spend my future money (yes it will be more than $100,000) at Supermarket Y.
That is called spending “fuck you” money.
Don’t be like Supermarket X.