Start By Marketing And Selling Offline, Manually First

I hear this all the time from entrepreneurs:

“I need a website!”

And I always ask why?

And the response is:

“So I can sell my product, service or solution.”

Wrong!

You don’t need a website.

In fact, all you need to sell your product, service or solution is:

  1. A prospect;
  2. A sales script; and
  3. A receipt book.

Nothing more, nothing less.

I then ask them if they carry around a receipt book.

And they say, “no”.

How in the hell are they going to sell anything without a way of taking money?

Beyond that, a website only scales marketing and sales.

What I mean by scale is that a website can market and sell as effectively to one prospect as it can to 1,000,000 prospects.

If you have a new product, service or solution, you’re simply not at that stage yet.

How do I know this?

Because you don’t know:

  • The qualifiers that make prospects turn into customers; or
  • The objections they have.

The only way you will know this is selling initially one-on-one to find these out.

Once you know them you can start to automate them by adding:

So if you are going to market and sell online, you need to start by marketing and selling offline, manually first.

But never before.