Transcript:

hello hello if so I’m in the market for purchasing waste removal now I’m not gonna go into the details of it but it is quite a large transaction that I’m looking at and I’ve done what most people do is they shop around for a for quotes now I’ve got three quotes from three different suppliers now this product that I am looking sorry this per service I’m looking to purchase this waste removal is a once-off transaction never do it again and it’s also a commodity service there are dozens of providers who provide this service now normally in this situation I’d go and try to find a recommendation from someone that to use one of these supplies before because they’ve already done the reading and the due diligence to know if this per this supplier is trustworthy but I just don’t have that luxury in this situation so what I’ve had to do is call up my favorite search engine Google find will the suppliers gone through them all and contacted them to get us a quote now the interesting thing is and the reason why I say it’s a commodity product is because although quotes coming in literally within a $50 to $100 are about our price window difference from all of the other competitors now I’m looking at this and I’ve got a sheet of paper in front of me that have all these suppliers and there’s about six of them that I’ve called and they’ve all got the same price they’re all going to do the same job and they all tell me that they are the best at it now I know I have no doubt that they’re going to do the bare minimum that’s just the basics and the foundation’s in businesses to do the bare minimum now I am here as a consumer stuck trying to work out which one of these I’m gonna go with and I don’t want to go they are based purely on price because if one of them says look we’re going to beat the other five competitors purely on price my immediate reaction is that they are going to skip corners and do a less of a quality job so I don’t want to purchase based purely on price and price alone so what I would be doing if I was selling a commodity service is I would be telling that these people sorry these consumers like myself that I could add something extra that is not part of the deal for them that will push them over the line so instead of discount and create some sort of bonus to push me over the line to purchase from them now it is in the waste removal a market so as a supplier if I was them hypothetically I’d be looking at what other types of waste removal that I may need in the future and it’s not necessarily this one because it’s going to be a once-off for me but looking at what I potentially may need later on down the track and then offering a bonus that would get rid of that wasteful move and the time came and if someone offered that to me right now I would absolutely take them and that would be the deciding factor and help me make a purchasing decision as a consumer so if you are in a commodity product or service think about how you can create an extra value add to differentiate yourself from all of your competitors but don’t do that based on price because price alone implies that you are going to be offering a lower quality service than the rest of your competitors so I hope that was valuable go try it out so what happens let me know and I’d love to hear from you.