Marketing Ideas – Episode 4: Mother Teresa and the myth of being selfless

In this episode you’ll hear my thoughts on:

  • Why Mother Teresa was selfish and that is okay; and
  • Why you should focus on what value your product provides your customers.

So, listen here to hear as I discuss these!

Transcript:

hello hello so we all know Mother Teresa she helped humanity and at face value she was a very selfless human being but she was still doing it because there was something in it for her regardless of her being selfless so she was kind of being both selfless and selfish and that thing and I Kavya see can’t speak on her behalf was that she got a good feeling out of helping humanity and the population there was still something in it for her and the same thing goes for all humans including people that want to buy your stuff now I get approached every day almost every day and people are when they ask me things they usually want my help for free and in these requests they are always focused on what they can get from me now I’m happy in some circumstances to help these people out because you know I get a good feeling out of it just like Mother Teresa does but a lot of the time the path is not clear of what is in it for me and how I can advantage from this so a lot of people that are requesting these things for me they focus the entire conversation on what they can get and what’s in it for them and what they can get from me rather than even mentioning what I can get out of the interaction or better still focusing the whole conversation of what’s in it for me and what I get out of it and then based on that one day’s you get in exchange now this goes for anything that you are selling to prom as a supplier you should always be focusing on what value you can provide to your customer and obviously there’s going to be in exchange for some again usually it’s going to be an exchange for cash money but if you I’m not focusing on what you can give your customer you are going about it the completely wrong way now if you look at charities write charities and ask for money and the thing they ask in return is a good feeling how you please donate to us because you’re going to get a good feeling out of that and yes like Mother Teresa and like when I like to help people because it’s being selfless a lot of people don’t actually want to go out of the way just to do it based on that pure feeling alone so charities they should be giving something in addition to the feeling that they are helped out that that person who is donating is helping out same goes with what you’re offering you need to be offering some values of people that is far beyond what you are asking in exchange for that transaction so why would are you not there are no one in the world is completely selfish selfless or altruistic even though their actions on the outside may seem so, so next time you go out and you ask something from someone whether as a favor from someone that is an acquaintance or money from a customer always provide more valued or value at least has a bare minimum to them in exchange for what you’re asking back so I really want you to go out try that out see how it works for you and then let me know thanks for listening.