Marketing Ideas – Episode 9: The power of follow-up

In this episode you’ll hear my thoughts on:

  • Why you should follow-up with prospects; and
  • Why prospects that have the budget, authority, need and timing want to hear from you.

So, listen here to hear as I discuss this!

Transcript:

Hello hello it’s Orren Prunckun and I want to talk about follow ups today so I’m in the market for an ongoing subscription product there’s a bit of a value in it for any vendor that ends up selling to me so because there’s a bit of value in it and it’s kind of a big purchase I’ve gone around to quite a few different vendors and got quotes and the interesting thing is a lot of these vendors just simply have not followed up with me which blows my mind it’s a super baffling so the one the vendor that I have gone with is one that has actually followed up with me and they were my business by just doing something really really simple by having an initial conversation and then after that initial conversation where I said that I think I know the to think a little bit more to make a buying decision they ended up following up with me and they won my business and you know it’s so hard thing they’ve got my contact details they know I’m in the market for this product they know I have the need the know the timings right another have I have the ability to pay they just do the extra step and pick up the phone or pick up an email hit the send button or the equivalent on the phone to fall out with me and say hey look we’ve spoken before used our offer do you want it as the only one that has got my business is the one that followed up with me so it’s really important I think for all your to go out and if you already know that the prospect has a need as the ability to pay it has the willingness to pay and the timing is right this BANT selling though you should be following up with them it’s not hard sell it’s just getting back at the right time and getting back in their mind to be in front of mind to make the sale so we’ve got a prospect listen you’re not following up with it I would highly recommend you jumping on the phone jumping on the email jumping on whatever communication method it is and following up with them it doesn’t need to be a hard sell if they are qualified for having any ability to pay having the budget and also having the correct timing to do it so try it out see what happens and let me know you love to hear from you thanks for listening.