Marketing Ideas – Episode 11: The power of free to build likeability and trust

In this episode you’ll hear my thoughts on:

  • Why “free” is important;
  • How “free” helps build likeability and trust; and
  • Why “free” needs to be scalable to be effective.

So, listen here to hear as I discuss these!

Transcript:

Hello hello it’s Orren Prunckun and it is Tuesday and it is an amazing day if you watch my videos at all you probably noticed that I’m wearing the same tops in most of them is actually because I am off to the gym and don’t worry I do have hygiene I just have a million of these t-shirts I wear to the gym and I do get washed so don’t worry about that so today the reason I’m going to the gym is because I train for a sport I’ve been playing ice hockey for the last I think it’s 23 years now and when I was younger I took quite seriously I made state teams I was actually captain of a state team but as I got older and life got busier and I had other interests I didn’t pursue it as much as my I did when I was younger but I still play and I played every season and I absolutely loved it so one of the reasons I go to the gym is to maintain my fitness and strength for that sport and mainly for that sport and sport alone although I do find it translates into productivity I’m in other areas of my life so I just love going to the gym and that’s where I’m off to but the reason I’m talking about the gym today is because in my ice hockey team last year we had a coach now this coach was far more experienced than everyone on the team obviously there were coach and look at this stage I only play and be great because I love the social aspects to the game rather than competitive aspect but anyway this coach that came and coached us last season I coached us for free quite experienced and there were two things this coach told me over the season we were 26 or maybe it’s 25 week season saw six month the season there were two things that I remember that he told me and me specifically about how I could improve mainly my skills not the fitness side of things and they were huge epiphanies for me made total logical sense to me but something that I hadn’t really even considered beforehand now those two epiphanies and those two epiphanies alone was so valuable to me and my game worth like oh my god this is amazing now this person volunteered their time to come and coach for our team now if I was going to be more competitive than I am with ice hockey and I wanted to go to hire a coach and I’ve got other coaches in my life let’s go hire a coach he would be the very first person that I would go to an approach because he has taken the time out of his life to give me a ton of free advice with no expectation in return and obviously I knew him and I liked him beforehand but the amount of trust they got from him with his skill within the game there is no way I’d pick any other coach that doesn’t not have has not demonstrated those things it’s amazing if you can give out free content now and you know coaching a hockey team for six months is not that’s scalable but in your business we can give out free content or anything that’s free and scalable that can build a trust but also in the process of doing that I hope your prospects and customers like you and obviously and then because they know they like and trust you they already know you they are going to be more inclined to give you business when it comes time in their life to go ahead and make a purchasing decision I’ve at the gym now are so this was perfect timing I want you to really think about how you can give away things for free that are valuable but also scalable that allow prospects to know you to like you have to trust you so when it comes time to make purchase you are front of mind so I want you to try it out see how you go and then let me know what the results were and have an awesome Tuesday catch you later thanks for listening.