Transcript:

Hello hello it’s Orren Prunckun and I’m talking about snail mail again today so I’ve talked about that quite recently but I’ve got some more fliers in the post now a lot of people I hear complain about snail mail saying that’s not very effective but depending on what you’re trying to do it can be super effective now if you’re doing localized campaigns if you’re doing things that need to be personalized new things that need to be looked at even though I talked about this before sometimes fliers that come in a post don’t get looked at I sorry don’t get opened they definitely get looked at because they are physically delivered to you so they definitely are getting looked at but not necessarily open and I talked about talked about that more recently so why is not asked why I’m talking about come from wrote came from red white thick paper color would have cost them a lot of money I don’t know maybe $2 per flyer and it’s customized Byron talked about that in a minute but two or three dollars systems done arm to print that and then delivery cost on top of that I imagine it was probably hand-delivered by paying someone to do that cost them a lot of money so the downside to snail mail is that there is a cost related tool but there are upsides you know if this localized there’s personal law and you want people day at least look at it so you gotta balance that out but the room decision really comes down to what you’re actually selling now if there’s a high ticket item or price of service snail mail is amazing for that now if it’s a low price to offer not so much that’s especially if you’re going in cold but there is an there is use for sell now if you are selling low price products and services and I’ll talk about that in a minute so basically if you are talking if you are selling low priced items and I thank you note or a welcome note in the post as I said it’s personalized and it will definitely get looked at is a really good option if you’ve already sold a low priced uprightness service setting that I’m through the physical post the snail mail anything else that’s physical so you know a gift or a a catalog or a coupon that needs to be physically redeemed at a brick-and-mortar brick-and-mortar location all really good for snail mail snail mail is a physical channel so doing physical items in the in the post and makes a lot of sense now going back to a high-priced items so this is for a property that has been sold and on the front is says you’ve got a new neighbor and it’s about 1/4 of the flyer and then the other 3/4 is actually a photo of the property that’s been sold now I give railway tons of credit for this amazing campaign the only thing I would change about that is I would flip the ratios around and I’d have you’ve got a new neighbor as the headline and for three-quarters of the flyer and then I’d also make one quarter of the flyer the actual property what a season today says the location of the property it’s been sold for the amount and then how long it took them to solve sell it now just looking at this software really high price and it’s all really really quickly so that says like a lot of great things about this product or service that they’re offering as a realtor now if the person that got this because they are delivering in snail mail they’re delivering in a geographic area so people in that area that are related to this they’re targeting is on point if that person is qualified and they are looking to sell they’re in the market to sell this is an amazing offer now it’s a high priced offer because the the rates that ruses takers you know around 2% of the sale price so it makes this a the return on investment a really effective campaign so if someone got this they look at how much it was sold for and how quickly it was so forth the offer is amazing on the back side this has got more photos of the property which indicates the what the product this is the product they were selling looks like so the person that gets this flyer says has been sold to this amount in this amount of time and I’m comparing to what something else a competing product to competing property looks like gives them a really good indication of what there probably could sell for and that’s got a call to action on what I’m saying give us a call if you like what you see and you think you are in the market for this amazing campaign there’s a cold campaign but it is hyper localized it’s not actually personable but if this one is sold you know in the last couple days so I give them credit that they weren’t able to do that and also it gets looked at headline needs to be bigger because that’s the only thing that doesn’t really work but getting looked at it was bigger some would take a look at it but it’s an amazing offer this shows that um slow mail actually works but I was in the market so I would think it’s a really good offer so what I would like you guys to do with this information is if you are selling a hot bus ticket sorry high ticket price provides a service you want to be personable you want something to be looked at and also if it writes for geographic location and or what you are offering is physical or can be redeemed physical in a physical location or can be delivered in a physical channel even though it costs a little bit of money to get this out it is really really effective campaign even if you’re similar low price I’m item with things like gifts and thank you’re welcome I’m cars that come after that so what I want you to do is try this out see what happens and then let me go and thanks for listening thanks for listening.