ICYMI: Week Ending 19 January 2020 Marketing & Sales Roundup!

In case you missed it, here is what has been happening in my world last week!

Hope you find it useful for your marketing and sales journey…

Marketing Ideas Vlog

This is my free vlog on all things marketing & sales. This week I posted:

Marketing Ideas – Episode 104: Why WIIFM Is Important

In this episode you’ll hear my thoughts on:

  • When design matters in your marketing and when it does not;
  • Why WIIFM matters; and
  • What will happen if you change your marketing & sale to WIIFM.

Watch it here: https://youtu.be/coEDAmU90JU

Marketing Ideas – Episode 105: An example of great upselling

In this episode you’ll hear my thoughts on:

  • How to offer and upsell well;
  • Why upsells work; and
  • How to make an upsell even more compelling.

Watch it here: https://youtu.be/UCiuGAnuzxA

Subscribe to the YouTube channel here: https://www.youtube.com/channel/UCZ6ZrICflxKI5KviPUUXhhg?sub_confirmation=1

Your Input

I also have a few more episodes I am thinking of riffing on next:

  • Why Checkout Mazes are good for vendors;
  • The real purpose of chatbots;
  • Communication wins even if the message means waiting;
  • Do sales scripts need to have all elements in them;
  • How to rebrand;
  • The fine line between annoying small talk and being helpful;
  • When to use direct response & and when to use branding;
  • Why knowing, liking and trusting and awareness need to be combined;
  • Why salespeople are the best thing for retail;
  • Why your opinion doesn’t matter;
  • How to recognize objections and address them;
  • The temptation of engaging content;
  • Am I incongruent with what I preach?;
  • Cold outreach that doesn’t;
  • What the best way to explain the value of something is;
  • The common things prospects despise about salespeople;
  • How to get referrals; and
  • Who are the best salespeople?

But is there anything you’d like me to specifically talk on? Reply to this and let me know.

Create More Customers Podcast

This is my free podcast of the audio only part of the Vlog above. The following have now been distributed:

  • Episode 104: Why WIIFM Is Important; and
  • Episode 105: An example of great upselling.

And you can listen to them on any of your favourite podcast players:

Subscribe via your favourite player!

The Blog

This is my free blog on all things marketing & sales. This week I discussed and posted:

Marketing Mastermind

This is my free, Facebook group setup to all you to discuss marketing and sales with fellow entrepreneurs and small business owners. Start or Join the conversation here https://www.facebook.com/groups/900926109968259 on the following:

  • TikTok is Developing a Feed of Curated Content; and
  • Facebook Adds New Features for Instant Articles.

Cheap & Trial Offers

Sales Script Starter

You are on this list because you are an entrepreneur or a small business owner…And you likely don’t have a ton of time – you can now get all your sales scripts written in under 15 minutes without hiring a copywriter, learning copy or having to write it yourself! If you’re looking to get all your product sales scripts written or new sales scripts created every time you have a new content or ads to promote, then you need this new software I created. You can get a FREE 3-day trial to it here, so you try it risk free before deciding to jump in fully: https://orrenprunckun.com/5286-2/

The Dead Sea Scrolls Of Marketing & Sales

I have packaged 17 foundational, classical marketing and sales texts on a convenient, slim, credit-card sized USB, called “Dead Sea Scrolls Of Marketing & Sales.” If you were to purchase all of these on Amazon Kindle individually it would cost you at least $73.19 (some you cannot even buy there) plus you get the 128MB credit card sized USB for FREE. You can get one for $5 here: https://rebrand.ly/61249 (Australia only.) I found them useful in my journey and I am sure you will also. The only catch is, I got 10 of these USBs printed from China as a test, so once they are gone, they are gone.

Sales Scripts Swipe eBook

I have put together a 150+ page eBook that collates over 100+ famous ads by the likes of Kodak, Whitman’s Chocolates, Proctor And Gamble, Remington, Sears, Pears’ Soap, Cabots, Pabst Beer, Waterman’s Fountain Pens, Winchester Rifles, Quaker Oaks Etc… And I break down the copy of each ad into ad categories and then the elements that are used in each ad so you can see common denominators You can get your copy for $5 if you get it in the next 7 days: https://rebrand.ly/2f59a $5 won’t help me retire on a yacht, it is simply to make sure people value it!

Have a great week,

Orren Prunckun

NOTE: this post originally appeared on Medium.