1. Positive Publicity Process [PDF]
2. The 11 Reasons Your Message Will Be Ignored [PDF]
3. 7 Publicity Objectives [PDF]
4. The Consumer-Advertiser Loyalty Continuum [PDF]
5. Example Distribution Matrix [PDF]
6. Callout Websites [PDF]
7. Evergreen Content [PDF]
8. Evergreen Guidelines [PDF]
9. Risk Assessment, Mitigation & Management [PDF]
10. Create Publicity Messages [PDF]
11. Story Pitching [PDF]
12. Press Release Template [PDF]
13. Press Release Example [PDF]
14. Press Release Guide [PDF]
15. Acknowledge Publication [PDF]
16. Evaluation Analytics [PDF]
17. Publicity Measurement [PDF]
18. Your Publicity Future [PDF]