Transcript:

Hello hello it’s Orren Prunckun and I assume because you’re listening to this you want to get better as sales and marketing now one of the ways of doing that is listening to teachers and people that have been there and done that and learning from their experience the other way is obviously actually implementing all the things you learn from someone like that and there is a third way and I think the third way is just as good and that is when you go out and purchase products or services or solutions and you watch and collect all the marketing and sales processes and materials that have been given to you when you go and purchase a product or service the reason being is that their sales and marketing our message and process obviously worked because you went out and purchased it says the third thing right there’s the first one of learning from other people that I’ve done that go on implementing to see how that could work for you but also looking to see what actually works on you and using that as another learning tool so trying to weave all three of those things together so taking what other people have done taking the implementation of that but also capturing everything that you purchase and then putting it into a big file obviously you’ve seen in other episodes that I’ve done with this I capture things that come into my letterbox or I come across because I find it fascinating not only because not because that I have actually purchased quote-unquote some of those things but because I’m interested in what others are doing even if they’re not competing products now on that even though you’re purchasing something and you’ve made a buying decision and the vendor has been out to convince you so therefore their marketing sales is effective you can learn from that you’re probably thinking how can you actually apply that to what you’re doing because you know the product that you’re purchasing is not a product similar to yours although and this is a bit of a a side note I actually go purchase competitor products because I want to know what they’re doing and I want to see what is working for them but that’s probably not you you probably purchasing just another product that you need a product or service that you need in your life so how’s that actually apply to you what you should actually be looking at is how they are selling not the what they’re selling so don’t disregard the what in the equation look at how they’re doing what is the process they’re taking you through look slightly beyond the actual words because the words are context specific to what they’re selling but what and how are they structuring their marketing and sales processes and see if you can replicate that because obviously it works it worked for you they have proven a system and in dovetailing that with other ways of learning through you know teachers and obviously through implementing and seeing what actually works and taking that theory and putting into practice so I hope this is useful I hope this helps so every time you make a purchase see if you can trace back all of the purchasing steps that you took whether it’s online or offline and see if you can capture some of that material you know if it’s online really easy take screenshots but if it’s offline taking those printed sales materials and obviously this in-person conversation after the fact I write down some of the waypoints that made it easy for you to purchase and see if there’s any patterns that you can implement in your business I hope this is helpful try it out see what happens let me know how you go and I’d love to hear from you