How To Create A Brand Name

Great brand names have the following 6 elements to them:

(Alliteration above on purpose!)

Don’t believe me?

As of today, 24 September 2018 The Coca-Cola Company has a $198 billion dollar market cap.

That’s many zeros: $198,000,000,000!

The Coca-Cola Company’s first product was Coca-Cola.

Coca-Cola is made up of 4 ingredients:

The shit load of profit comes from its brand, specifically its brand name.

Coca-Cola has all 6 brand name factors.

It is not an accident that Coca-Cola and The Coca-Cola Company’s market capitalization is valued at $198 billion dollars.

There are plenty of other brands that use the same concepts.

Don’t believe me?

Here is a non-exhaustive list: