ICYMI: Week Of 17 November 2019 Marketing & Sales Roundup!

In case you missed it, here is what has been happening in my world last week!

Hope you find it useful for your marketing and sales journey…

Marketing Ideas Vlog

This is my free vlog on all things marketing & sales. This week I posted:

Marketing Ideas – Episode 86: How to get customers to use and consumer products

In this episode you’ll hear my thoughts on:

  • Why customers buy but don’t use a product so you can understand customer motivation which means you can create a plan to increase use and consumption;
  • What could happen if this occurs so you can make a plan which means you will be better prepared if it does happen;
  • How to overcome this so you know what exact steps to take which means you have a suitable plan; and
  • What that means for them and your brand, so you can implement a plan which means customers get value and your brand will be less vulnerable to buyers’ remorse.

Watch it here: https://www.youtube.com/watch?v=UlZHeXsWHd4

Marketing Ideas – Episode 87: How to properly pitch your customer acquisition strategy

In this episode you’ll hear my thoughts on:

  • Why founders are bad at pitching their customer acquisition strategy so you understand the dilemma they face which means you will know what not to do;
  • Why properly pitching your customer acquisition strategy is important so you can reap the benefits of a great summary which means better buy-in; and
  • How to explain your customer acquisition strategy in a short period so you can hit the right points which means an effective pitch.

Watch it here: https://www.youtube.com/watch?v=AlNN1mZlXDM

Please Subscribe to the YouTube channel!

(https://www.youtube.com/channel/UCZ6ZrICflxKI5KviPUUXhhg?sub_confirmation=1)

Your Input

I also have a few more episodes I am thinking of riffing on next:

  • What confusing positioning looks like;
  • How to fix confusing messaging
  • How to capture great testimonials;
  • Who should you learn marketing from;
  • Why your prospect and customer list need to be different;
  • Why credentials are content are different in self-promotion;
  • How to create sales bullets;
  • How to explain highly technical products;
  • Who is your best prospect; and
  • The best way to explain the value of something.

But is there anything you’d like me to specifically talk on?

Reply to this and let me know.

Create More Customer Podcast

This is my free podcast on of the audio only part of the Vlog above.

And you can listen to then on any of your favourite podcast players:

Please Subscribe!

Would you also like this distributed to:

  • Apple Podcasts;
  • Castbox;
  • Overcast;
  • Pocket Casts; and
  • Stitcher.

Reply to this and let me know.

Marketing Mastermind

This is my free, Facebook group setup to all you to discuss marketing and sales with fellow entrepreneurs and small business owners. Start or Join the conversation here https://www.facebook.com/groups/900926109968259 on topics like this weeks:

  • What is stopping you from using TikTok?
  • Instagram’s global expansion of hidden like counts.

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Have a great week,

Orren Prunckun

NOTE: This post originally appeared on Medium.